How To Keep Your Executive Professional Brand Strong

When you’re in the middle of an executive-level job search, the last thing you want to do along the way is destroy what you’ve work so hard to build. The things you have built include confidence in your abilities, your networking base, and your professional brand.

Of the three, the latter is the easiest to damage in a world where much of your brand rests in the open forum known as the Internet. However, while it is easy to damage your brand, it is just as easy to keep it in tack if you know what to do. Here are a few tips to help you do just that ...

Avoid Having Too Much Fun Online

Spending time on the Internet can definitely be fun. There are so many ways to catch up with old acquaintances and meet new ones that it’s often difficult to step away from it. However, you want to keep in mind that an executive brand is something you build both online and off.

Therefore, it's important to be professional on the Internet--maybe even more so than when you're off the Internet. So while you’re posting your Facebook updates, it’s good to make sure that they’re always respectable and politically correct, especially if you leave your page open for others besides your friends to see it.

Social Networking: Proceed with Caution

Since we’re mentioning Facebook, let’s explore the social networking phenomenon that has exploded across the Web. Social networking websites are popular because they allow people to re-connect with persons from their past. The good news is that social networking sites like LinkedIn can provide incredible networking opportunities and can even help you get recruited by top companies. However, there are some disadvantages with social networking, too, particularly if you spread yourself too thin across a wide variety of networks.

If you befriend the world on every social network then don’t actually use the profile, some will become annoyed with you. Even so, this mistake is quite common, even among executives. If you’re on all of the sites, it’s good to use them all, even though this can be very tiring. This is why your best bet is to choose one, use it often and use it well.

Don’t Forget the Offline World

Sometimes we can get so caught up in our virtual realities that we forget there is a 3-dimensional world waiting to greet us. Remember that less than twenty years ago, making a connection with someone required you to actually speak to them face to face.

Now, with texting, emailing, Twitter “tweeting,” Facebook status updating and LinkedIn network updating, it’s hard to resist spending your meet-and-greet time behind the computer. But if all you do is spend time online, you’re missing out on great social events that people may look for you at. So while you’re maintaining your brand online, it’s good to never forget to nurture your offline brand as well.

It doesn't take more than a few mistakes to undo much of what you've accomplished in building your executive brand. So as you maintain your brand, take time to make sure you’re doing so in the most productive way possible.