***How to Make Explosive Profits in Real Estate
Written by Dolf de Roos, Trump University, The Official Guides to Real Estate
- Leverage. Real estate gives you far more leverage than any other investment does. If you invest $100,000 in the stock market, you can buy exactly $100,000 in stock. But that same $100,000 can easily buy you $1 million worth of real estate. Now you might be saying, "With a $900,000 mortgage, how am I going to pay the interest?" Well, the answer is that you own an asset that is worth $1 million that is generating rental income.
- Borrowing power. Institutions are eager to lend you money to invest in real estate. If you go to a bank and say that you want to borrow money to buy gold or stamps or antiques or paintings, they will laugh you out of the office. But if you say you want to borrow money to buy real estate, they will be falling over themselves to lend you money. There are billboards, radio ads, emails, TV ads, newspaper ads, all saying "Come see us, we'll give you the best deal" and, "We have mortgage counselors who will come to you to take your application." That doesn't happen in the stock market.
- Exponentially greater return on your investment. If you invest $100,000 in stock and it goes up 10 percent in value, you have made a 10 percent return on your investment. If, on the other hand, you invest $100,000 in real estate and buy a $1 million property that increases 10 percent in value, you have gotten a 100 percent return on your investment.
- You control the value of what you own. You can improve your property and increase its value. You really cannot improve your stock. In fact, you are essentially powerless to exert any control whatever over its value.
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