You have to combat the fear of closing to overcome that obstacle. You can’t even move forward in the sales process until you have conquered this fear. The underlying fear of closing is the fear of success. Your mind is saying is, “What if I actually create a relationship with the person, open up a relationship, develop a bond with the person, and they trust me to do business. All of a sudden, I’ve got the right to close the sale and earn that 6% commission.” Let’s say 6% of $1,000,000 is $60,000.00. You have never earned that before so your internal belief structure is full of fear. Not only is that a lot of money, but the responsibility that goes along with it and the dedication to the client is terrifying for most people.

You must self-develop and stretch yourself. I have seen so many people that have a great product, have a great service, and they have an absolute right to earn huge income, but they have a fear of closing. They simply don’t believe in themselves enough to take a step of faith and just do it. The only way to combat that underlying fear of closing that is holding you back is to get totally immersed in self-development. I’ve never met a person that invests time in personal development material that is completely shell-shocked at the thought of closing. Why? Because their belief in their own abilities and their business vehicle outweighs that fear.

Don’t even think about giving me the excuse that you don’t have time or the money to invest in success and motivation. It’s literally minutes and pennies a day! Isn’t your success worth that? If you don’t know where to start, then become a member of our Lifestyle Freedom Club where you have the ability to immerse yourself in personal development 24 hours a day, 7 days a week. We bombard you with incredible information that allows you to build a solid foundation of self-belief. You see, I love to close. Why? Because I know that I am opening long-term relationships with people that want to succeed. Print this out, circle this, and put it in front of you: “I love to close, because I am opening up a long-term relationship.”

Like I said before…When one door closes, another one opens. Isn’t it amazing to know that every time you close a sale, you open a door of opportunity not only for that customer but also yourself. You must internalize that opportunity and look forward to closing the sale so that you can open those life-changing doors.

I am under the assumption that you are marketing an ethical and moral product. When you have an ethical and moral product that will change someone’s life, then you have a right to earn huge income through that product. You notice that I did not say “make money”. Everyone that strives to just make money is usually broke. If you desire to earn a huge income so that you can change your life and the lives of others, then success is inevitable.

If you have a fear of closing, then you have to develop within you the ability to overcome that fear by developing yourself. Without your belief structure, you can learn every how-to in the world of sales and still not succeed. I have outsold numerous so-called experts and coaches in the speaking world and online. It wasn’t because I had any type of advantage that they didn’t have. Let me explain something to you. Focus on this. I outsold them, because I out-believed them.

I absolutely believe in my products and services, which is self-development, motivation, success strategies, internet lead generation, and marketing strategies. I absolutely believe that my products and services will change people’s lives, empower them, and equip them to fulfill their goals and dreams in life. It is my foundational belief in my products and services that empowers me to overcome the fear of closing and outsell nearly everyone else in the industry.

Strategy #1 Champion Tip: “Develop yourself and build your belief to overcome the fear of closing”

Adapted from the book *17* Highly-Guarded Strategies to Close Every Sale Guaranteed by John Di Lemme which is available on Amazon or by visiting

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Author's Bio: 

In September 2001, John Di Lemme founded Di Lemme Development Group, Inc., a company known worldwide for its role in expanding the personal development industry. As president and CEO, John strives for excellence in every area of his business and believes that you must surround yourself with a like-minded team in order to stay on top of your game.

In addition to building a successful company, John has changed lives around the globe as an international motivational speaker that has spoken in over five hundred venues. Over the past eighteen years, he has shared the stage with the best of the best including Dr. John Maxwell, Rich Devos, Dennis Waitley, Jim Rohn, and Les Brown only to name a few. John was also featured on Zig Ziglar’s webcast and the Cheryl “Action” Jackson television show. This is truly an amazing feat for someone that was clinically diagnosed as a stutterer at a very young age and told that he would never speak fluently.

John truly believes that everyone needs personal development to reach their full potential in life, and his determination to reach all forms of media with his motivational messages has catapulted his career. John has produced over two hundred fifty products and is an accomplished author of eleven books including his latest best-selling book, “7 Principles to Live a Champion Life.” John has also featured on many television programs and interviewed countless times. As a multi-million dollar entrepreneur, John is one of the most highly sought after strategic business coaches in the world.

John’s passion is to teach others how to live a champion life despite the label that society has placed on them. Through his books, audio/video materials, sold-out live seminars, numerous television interviews, intensive training boot camps, weekly tele-classes, Closing & Marketing University, and Lifestyle Freedom Club memberships, John has made success a reality for thousands worldwide.