How To Remove The Google Penalty

Google ensures that it delivers honest and relevant content and for that it dislikes things such as hidden text or hidden links, cloaking or sneaky redirects, automated queries to Google, pages with irrelevant words, irrelevant keyword stuffed multiple pages, domains with substantially duplicate content, etc. Additionally, it hates to list doorway pages created just for search engines or affiliate programs with little or no original content in it.

There are certain things such as manual penalties or algorithmic penalties which are important to understand Google Penalty. In manual penalties there is big no for off-site over-optimization, i.e. forceful link building campaigns. Similarly, in algorithmic filtering there should be no on-site over-optimization. Whereas a manual penalty can be removed in slow steps, an algorithmic penalty can be removed automatically i.e. without any apparent reason.

How to avoid Google penalty?

It is always better to avoid the danger of receiving Google Penalty and for that certain guidelines should be followed rigorously. Firstly, there should not be stuffing of keywords in the content and meta tags that it looks meaningless. Thus, there should be minimal and necessary use of keywords in the content of the web page.

Secondly, assurance should be made that the website is not linked to any spam website or gambling or any adult website. Additionally, the website should also not be linked with banned websites and unrelated websites.

Thirdly, every effort should be made to check the server IP for the fact that whether it has been blacklisted or not. If it is blacklisted then it should be changed.

Fourthly, hidden text or links should be avoided. Additionally, there should be no participation in link farming.

Fifthly, as excessive reciprocal link exchange may pull the website in trouble, it should be done carefully and only when they are relevant and useful. Additionally, there should not be excessive interlinks to the pages present in the same website as excess interlinking of all the websites, particularly if they are on the same C Class IP address will affect all the websites.

Sixthly, one way links should be generated and different keywords for anchor text should be used.

What To Do Once Google Penalty Imposed

Keyword stuffing should be removed i.e. site cleansing. Additionally, an ongoing link building campaign should be started as these are considered a way to build credibility for the website. Reviewing the Google Webmaster Tools and addressing any errors or alerts or warnings that Google has provided should be done. Nonetheless, new and fresh content should be added.