In the lifecycle of every business that ever was and ever will be, there comes a time when they are about to hit rock bottom. Funds are scarce, the management doesn’t know what to do, and things are in total disarray. If you find yourself in a situation similar to this one, it is what you do, which really defines your entire future. A few entrepreneurs throw in the hat, but that’s only because they lack conviction and courage to do what needs to be done to keep their company alive, while others keep trying until they get out of this jam. It doesn’t matter which category you belong to, all that does matter, is what you do when the chips are down and your company has nowhere to turn to. In case you are in search of great tips that can help you navigate the terrain, make one last-ditch effort with the help of promotions and get your company out of this rabbit hole, we can help.

Don’t promote hard, promote smart:
There is a definite daylight between promoting hard and promoting smart. When you promote hard, you are looking to achieve goals by getting the word out to EVERYBODY. When you want everybody to know about your product or service, you get more responses as well, which is obvious of course. However, when your business isn’t doing so well and money is pretty tight, broadcasting your brand doesn’t seem like a good idea. Instead what you can do, is promote your brand, only to the people who you want to interact with. This way, you won’t lose business because you’ll still be promoting to your selected prospects, who you know, will definitely respond.

Focusing more on quality, than quantity:
The process of the promotion of your brand becomes a tad difficult when you’re not flush with cash. Every single thing that you want to do to take your brand in the right direction, demands you to loosen the strings of your wallet a little. In such a situation, you should probably stop concentrating on quantity, and should focus more on the quality of your promotion. It is always better to enhance your promotional campaign, which caters to a select few people, than to fork out a generalized campaign for everybody.

Conjure up innovative plans to get the word out:
When your brand has no public value and it’s on the fall, it is extremely difficult to look for business opportunities to grow. In fact, even brand exposure suffers calamitously. When this happens, instead of losing hope, you can get back to your feet by following up on innovative ideas like sponsoring a small public event. You can fund a small public gathering or a sports event in your local city, and follow the dynamic gift promotions route. You can get personalized merchandize manufactured for cheap and can distribute it to the people who come at that particular event.

Think about your employees:
When the chips are down and you can’t find a way out, the most important thing to do is to hold on to your employees that you think are key to future success. We are not going to talk about the loyalties of the employees, because they have to feed mouths in their home as well, so if they try jumping ship during a disastrous phase, you cannot blame them. Instead, what you can do to hold on to them during this particular phase, is offer them such a lifestyle that they don’t leave no matter what. Even if you have to break the bank to do so, you will have to do it, because your employees are your bread and butter, the sooner you realize that, the better it is. On the other hand, if your employees are more committed to the cause, they will treat this job as their personal endeavor. They will put more heart into it and also, promote it within their own friends’ circle.

Author's Bio: 

Misty Jhones