Marketing holds a key role in promoting a product or service. With strategic planning & mass advertisement campaigns we can sell products even if it is of low quality. Today there are many ways to market a product/service. One of the best, cost-effective & targeted advertisement platform is SMS Marketing as mobile has become an inevitable part of our life. SMS Marketing is useful for all types of businesses for targeting the local customers. With the help of Bulk SMS Campaigns you can increase your sale by 200% in just a couple of days during the festivals or promotions.
SMS Marketing service is good for promotions as well as communication with your customers and convey your brand message or to develop strong brand awareness among the mass.
Bulk SMS Marketing is the first choice of businesses due to it's low costing. It is of two types – First Promotional and Second Transactional. In Promotional SMS, messages are sent related to the promotion of things. These messages fall on the same number in which DND (do not disturb) is not activated. The time of sending them is from 9 am to 9 pm. Offers coming from companies are called promotional messages. Promotional SMS will be delivered right to the customers' mobile phones and they can use the information at any time they wish as the message will be saved in their phone.
For English, there should be a maximum of 160 characters for SMS marketing. If there is more character then it is counted as the second SMS, which increases the total cost. Therefore, try to ensure that your SMS does not exceed 160 characters.
Keep SMS matter simple, clear, and reliant. Be sure to specify the call to action (CTA) at the end of each setting. In the end, mention the action you want from the customer. Like sign up to get talktime for free, etc. If you want to send your website link to customers, then keep your website link short.

Your credit limit is reduced when the message is successfully delivered. Phone numbers that fall under DND’s category may not be delivered. Therefore, SMS cost are credited back after a few hours.

Sender ID is the alpha-numeric name or number which appears on the mobile phone of the receiver as the sender of an SMS (It is used to identify who’s sending the message to the recipient).
Promotional SMS India - 6 numeric and fixed from the operator . For example 777777
Transactional message India - 6 Alphabetic characters without any numeric. For example, “CITIBA”

While sending the message to a lot of people simultaneously, make sure that your message is error free.

Sending Bulk SMS to South Africa is an easy and simple task. Not only South Africa, but you can also send SMS to any other country and you can reach your target audience. You need to contact your SMS service vendor that can provide you an International Bulk SMS service package. Here I am explaining to you a simple process of sending SMS to South Africa.

Step 1
Login to your account.

Step 2
Purchase an international SMS package from your SMS service vendor.

Step 3
Create a sender Id and get approved.

Step 4
Upload your customer database.

Step 5
Now, create your message you want to send to your audience.

Step 6
Get a full report for SMS messages sent.

Author's Bio: 

Dove Soft, founded in the year 2009, headquartered in Mumbai provides bulk sms solutions across bulk sms service, Voice, and Email.