The worldwide software market size was valued at $389.86 billion in the year 2020. A forecast is made that it will grow at a CAGR of 11.3% from 2021-2028 The fast expansion in the automation of business measures across a few end-use enterprises like retail, medical care, and transportation are relied upon to drive the interest for software over the forecasted period. A huge ascent in the deployment of software and administrations across IT framework for empowering better essential dynamics, decreasing stock expense, upgrading productivity, and empowering associations to advance their market position is assessed to drive the market development over the forecasted period. 

Different associations across the globe are expanding the size of their tasks to take into account a bigger market and this is driving the requirement for business software and administrations inside associations. The developing utilization of cloud-based platforms has set off the interest for cloud-based software solutions and administrations among small and medium-sized ventures, inferable from benefits like adaptability, cost-adequacy, and portability. Cloud-based administrations incorporate data storage, information security, and framework upgrade, among others. Besides, the rising appropriation of ML and AI is required to add to the development of the market over the estimated time frame.

How to sell Software Products online

  • An account with the distributor: Before you begin to sell your product online, you need to ensure that you have connections with the right disbutor, and once you find that person you need to get an account created with them.

  • Start online store:  Next, you need to build eCommerce store for your business, which is pretty much the entire tangible thing of it. For instance, VARStreet, a top-notch eCommerce platform provides VARStore, an eCommerce store solution where you can custom create your eCommerce store from the pre-designed templates or layouts to best suit your business needs.

  • Devise your marketing strategies: After you have set up your online store, you need to think of ways that the potential audience can get lured to your store. Google Ads,  social media marketing, and email marketing are some of the successfully proven methods to organically increase traffic and sales.

  • Start selling:  Now  you are ready to sell your products online. Just keep in mind that the efforts required would be enormous but the outcome that you will reap in the future will be worth it.

  • Drop-shipping: Do ensure that you are not denied the drop-shipping facilities or else     you tend to incur the warehousing and other related costs which add     to the burden of the already-present costs. Drop-shipping is a transportation model where the product gets delivered to the  customer directly from the provider's end. This ensures you do not  need a warehouse and saves you a lot of time, energy, and money.


The support of a good eCommerce platform has become important now more than ever for any B2B business to survive. Therefore, you must ensure that the eCommerce solution you pick is professional, has all the necessary tools and integrations, and has a proven track record.

Author's Bio: 

Arnaldo is an American writer for various digital news publications. After being in the eCommerce industry for more than 15 years, Arnaldo has a good understanding of what it takes to make an eCommerce business successful. He also likes to cover newsworthy events related to business management software, customer relationship management (CRM), and Quoting software