How to Successfully Market Your Products on the Internet?
Written by Ataur Rehmaan
In terms of business ventures, there are no other single sectors where strategy is more important than internet. For internet, marketing strategy becomes the double edged sword. You can market your internet business in several ways, but unless you are as big as Apple or some big corporation, your time and budget is limited. It is essential to lay the tracks so that you can reach your destination using minimum effort, time and money. Below I have listed down the five strategies that have worked for me and I believe will earn the same outcome for you:
Internet Marketing Strategy # 1 Know Your Goalsr
The importance of goal setting is valid for internet as well as for any offline ventures. The reasons have to be very clear in your mind, as they say clear enough so that you could describe it to a two year old kid on what is the purpose of your website. When you find the answer, go and visit a child care centre and explain the kids your purpose. If they understand, you have passed the test. Now check your enthusiasm and passion level. If they are well above the gauge, you are on the right track
Internet Marketing Strategy # 2 Build an Appropriate Content Based Website
I do not know how to overstress this point. This concept, as defined by Ken Evoy is a simple one; it's called the KISS principle.
K - Keep
I - It
S - SornS - Simpler
You will agree with me that, Google is one of the most successful websites. Take a close look at their websites. Is it not an example of simplicity? Then on this simple website, draw an image with your passion. I strongly recommend the strategy like creating a successful content like a book and then build the detailed chapters of the book. In this way, your total website will result in a solid and compact one. It will be attractive to both human visitors and to search engine spiders.
Strategy # 3 Get Accepted to the Major Search Enginesr
Here comes the big challenge. Once you have created the website, apply for listings with the major search engines. There are plenty of sites and software's which will help submit your site to the major directories and search engines in the click of a button. Submit it, and then sit back and relax for six months. Two words of caution:
-Not all sites will get accepted to all search engines
-Control the temptation to add some money making modules before it gets accepted to the majority of the search engines
Strategy # 4 Build Free Trafficr
Once your site gets accepted to major search engines, add more contents. In this way, free traffic will start to build. Ken Evoy from SBI rightly has compared it with a snowball. With time as you keep on adding more content, your free traffic will increase slowly.
Strategy # 5 Use Google Ad words and Traffic Arbitrager
Now it gets exciting. Add some money making modules. My most favourite ones are:
-Google ad words and PPC
-Affiliate Marketing
-Selling E goodsr
I will discuss the top two options here:
Google Ad words and PPC
In the Pay per click, when the user clicks your ad on google, you pay google a pre agreed sum of money, normally ranging from a few cents to a few dollars. The advantages are-You can get geographically targeted traffic and the traffic is highly targeted.
Affiliate Marketing
I defined affiliate internet marketing as:
1. Becoming affiliated with quality web organizations,
2. Market their products and
3. Upon successful completion of the sales process, receive a commission of the sales, where the commission ranges from 40 to 80% of the nature of the products.
Finally, I want to say that these train of strategies worked for me. It will work for you as well. However, there is plenty of room for tweaking and innovation. Whatever way you choose, prepare a strategy train. Finally, I would like to conclude by remembering Late Sir Winston Churchill (1874-1965) by his quotation:
"However beautiful the strategy, you should occasionally look at the results"
Article author
About the Author
Ataur Rehmaan's passion is NLP and achieving excellence in human life. He achieved finacial success through real estate, home based business and internet. He mentors people all over the globe towards achieving their dreams. His book "Seven Steps to Achieving Your Dreams" - is a hallmark in personal growth.
He is lving in New Zealand with his wife and daughter. Besides mentoring, public speaking and investing, he spends his time volunteering for several charities, mostly helping out athlets in special olympics.
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