Social media now dictates the strategy of online lead generation by changing the way we do sales across business process outsourcing firms. Make no mistake; if you want to see actual results, then you need to be where your market “hangs out”. Today’s leading social networking tools Facebook and Twitter, give us a glimpse into how we can generate organic leads through their services. Here’s how:

Twitter provides real-time search results

Twitter takes to the internet what a classic cocktail conversation used to be. You have a group of people who share links and photos, and the more a link is passed around, it turns up in Google’s real-time results. You gain organic listing and you attract organic leads.

Target your ads towards your market on Facebook

The beauty about advertising on Facebook is that you no longer need to second guess or make a search of the users who might fit your demographic. You can actually customize your ads to fit the online market that you need.

When is it best to use Facebook?

A company Facebook profile is great way to enhance your publicity and to get them to know your company better. It’s the right place to publish your videos, and to publicize an event.

By learning how to use social media effectively, you can attract the market that you need. Online lead generation can come to you easy when you use the right tools.

Author's Bio: 

Matt Hallaran is an Outsourcing Specialist, Founder and CEO of Sidekiiks Outsourcing Solutions a BPO Company. Sidekiiks supports entrepreneurs and SME’s with an array of cost effective business services that help their clients grow and become more productive. Matt is an avid outdoorsmen with keen interests in sailing, snowboarding and mountain biking. Above all, Matt has a passion for traveling and educating people how they can work efficiently and often from anywhere when leveraging the power of the Internet and virtual work teams.