So, your website has been optimised, and you’re using best SEO practices elsewhere in your marketing efforts. But how do you know that your SEO is working and achieving big goals like boosting traffic and increasing your search engine rankings?

First, here are the questions you should be asking yourself since implementing SEO on your website:

● Are you receiving more traffic to your website?
● Are you generating more leads and enquiries?
● Are your keywords still performing well?

If the answer to these questions is a “not sure”, or a firm “no”, then you need to take action to get a clearer picture. That action starts with digging down into the detail by measuring the data that can be measured, and then making improvements as required.

Measure For Success

There are many ways you can measure the success of your SEO strategy, and many tools you can use to do it. The most effective in our experience as a leading SEO agency in Glasgow has to be Google Analytics.

Google Analytics allows you to measure a number of key performance indicators (KPIs), but the most important when it comes to the effectiveness of your SEO campaign are:

● Traffic
● Rankings
● Conversions

Monitoring these KPIs will tell you how much traffic your website is receiving, how your website ranks for certain keywords and also how many visitors are converting into customers.

Google Analytics also helps you to create a baseline from which you can monitor everything that happens after you initiate SEO or you make changes to your existing strategy. In addition to monitoring the most obvious KPIs, you can also see how long visitors are staying on your site, the pages they are visiting when they are there, and at what point they are leaving.

This data not only helps you to improve your SEO, but also the content, layout and look of your website. If you know that visitors are leaving when they reach a certain page, you can analyse that page to work out exactly what is going wrong. Perhaps your sales message is too pushy, or maybe the page is difficult to navigate. Analytic tools can really give you insight into the customer experience so that you can make it as convenient and enjoyable as possible.

Maximising Traffic And Conversions Just Got Easier

Once you know the elements of SEO that can be measured and improved, you can start to develop an SEO strategy that will bring relevant, targeted traffic to your website, and which will go on maximising your conversion rate for many years to come. Handing over this responsibility to an SEO agency in Edinburgh means you can focus on your core business whilst your SEO is handled by the professionals.

Author's Bio: 

Gary Cooney is founder and CEO of GLC Digital Marketing and they specialise in helping small businesses achieve more online.