When I think of all the mistakes I’ve made in my business (some small and some not-so-small) it’s important to remind myself that “perfect” never equals more successful.

I’ve observed that one of the main things that keeps entrepreneurs from marketing themselves is fixating on “getting it right.” But this is where the famous popular sneaker phrase pops up because, seriously, success is about jumping in and doing “it” and by that I mean doing ANYTHING. Just get moving. It’s better to do it wrong than not do it at all. At least the marketing energy is moving. (Yes, I am serious.)

Any shortcoming or small blunder will hardly ever wreck your business. But getting so stuck in preparation that you never get started will stop you right in your tracks every time. (read that again)

Worrying about making a mistake reminds me of my freshman year in high school. Somehow in Junior High I was confident enough to perform a solo version of King Lear for extra credit in 8th grade, but when I crossed over the football field into the High School everything changed. I suddenly second guessed my every move. It was agonizing and a BIG expenditure of energy. I shudder just thinking about it. I can tell you one thing, I felt much more powerful in 8th grade. So, let’s check in here for a moment – what’s a better way to do business – scared and second guessing or powerful and performing?

In our EnergyRICH(r) Coaching Programs we underline three major causes and effects you need to focus on in order to market miraculously. Ignore these and you’re floundering. And I hate to say it, but entrepreneurs do ignore them. Not on purpose, but because attention is on the fear of making a mistake.

Let’s look at the three major “mistakes” you can bump up against and how to turn them into EnergyRICH(r) miracles:

1. Talking Yourself Out of It

You can spend so much time, attention and energy talking yourself out of something before even starting it. You need to develop a marketing way of thinking that is focused on making a difference in the lives of the people that you serve instead of tormenting yourself about rejection.

I was considering a joint-venture project with someone once who as we prepared our proposal, came up with over 10 reasons of why it wasn’t a good idea. I’m sure you already realize that I did not continue collaborating with this person. Why sink the ship before it has even sailed!?

EnergyRICH(r) Miracle: Declare, “My services are valuable. I will speak this, feel this, believe this when connecting with my prospects and they will then see the value as well.” If you don’t, who will? If you don’t, why would anyone give you money for what you have to offer?

2. Getting Yourself Tongue-Tied

The bottom line of business building as an entrepreneur is conversation. It’s connecting with people in a way that has them relating to what you have to offer.

But obsessing about the perfect wording is death to productivity.
Many entrepreneurs don’t even realize that there’s a certain WAY of communicating that gets the attention and interest from prospects and it isn’t about choosing the biggest, best words in the dictionary.

EnergyRICH® Miracle: Speak from your heart about who you are best at serving, the problems they have and the benefits they will get from working with you. Believe it and the words will take care of themselves. People will be drawn to you and be happy to work with you (and don’t forget to charge them when they show up).

P.S. The same rule applies for verbal and written.

3. Becoming Paralyzed

There are thousands of different marketing approaches you could use to get the word out – from networking to skywriting. How do you know what’s most effective for your business? Where do you start?

Well, the answer is: there is never just one way; don’t do something you hate and don’t use something just because everyone else in your industry is. Entrepreneurs tend to shoot themselves in the foot by using only one mode of marketing, forcing themselves to do something because it’s the “right thing to do when building business” and just following what everyone else is doing.

EnergyRICH® Miracle: Start with what you really love and then build out from there (I always say you want an energy management and a marketing wheel that is constantly moving for you). I personally like speaking and writing so I do both to connect with those people who will benefit from what I have to offer. I always make sure I offer the highest value and then I keep expanding from there. What do you love to do? Start there.
Until then,

Author's Bio: 

Heather Dominick, is an EnergyRICH ® Entrepreneur Success Coach, with over 11 years of teaching and coaching experience. Heather's primary focus is in coaching entrepreneurs to powerfully partner inner and outer business principles for more profit. She calls this managing your energy for magnificent marketing. Her strengths include tuning right in to what's holding you back and sharing specially developed processes that move you into joyful action. http://www.energyrichcoach.com

EnergyRICH Coaching, Inc.
532 La Guardia Place, Suite 392
New York, NY 10012
Phone: 917-338-6754