Live video streaming is the new social media trend - and it’s here to stay. From TikTok, YouTube Live, Facebook Live, and Instagram Live, influencers and brands are constantly taking advantage of live features across social media platforms. So, if you’re not utilizing it, you could be missing out on a huge opportunity to better brand your business and elevate marketing strategies. 

Today, we’re focusing on one of the leading platforms: Instagram. Throughout the pandemic, Instagram has upgraded its Live features to be more user friendly and help businesses add to their marketing strategies. It is still a feature that many are learning about compared to Instagram stories, but it is worth the investment. 

What You Should Know About Instagram Live
Instagram Live appears in the Stories section of your followers’ Instagram app - so you can avoid the dreading algorithm that typically makes your content invisible. One of the biggest advantages is that Lives appear first in each potential viewer’s Stories section. It’s guaranteed access to the best real estate on Instagram. 

Why Should You Use Instagram Live
If your target audience is on Instagram, then it makes tremendous marketing success for you to broadcast your messages to them on the platform. Not only will you be visible next to Stories, but your followers will get a notification of your Live if they have their notifications on for the app. This ensures that your audience will hear what you have to say. It’s not like Instagram feed posts or IGTVs in a sense that you can live stream for as long as you want and engage with viewers within seconds. 

New Features Coming To Instagram Live in 2020 that You Should Prepare for 
Due to the pandemic, there has been a high demand for different types of features on Live, such as badges, fundraising, and live shopping to help businesses stay afloat (especially, small businesses). 

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Join Sandra Yancey, Founder & CEO of eWomenNetwork, as she shares her successful strategies on “How to S.C.A.L.E. Your Business for greater Impact, Revenue and Prosperity.” Sandra will unveil the keys to having a successful, thriving, profitable business. Visit