How to Use Scarcity in Product Launch - The Number One Action Trigger

There are many factors that determine the success of a product launch. It could range from the sales copy used, the amount of marketing that was done during pre-launch, the demand that the product has, etc. However, if you want your chances to be as high as possible for launching a successful product, then you need to incorporate scarcity into your product.

First of all, what is scarcity, and how does it relate to my product. Scarcity is when there is a limited supply of something. It could be anything, but if it's scarce, that means there isn't much left. So how do you incorporate scarcity into your product? It's pretty self-explanatory. You make your product scarce.

You may be thinking that because you're selling an ebook or digital product, that you can well an unlimited amount. Well, you're right, you can sell as many as you want. However, making your product available to anyone, forever, doesn't pull people's action trigger.

Here's why. If someone has all the time in the world to think about whether or not they should buy your product, good chances are they'll set it aside to come back to it later. They may come back and buy it later, but I wouldn't count on it.

Instead, limit the amount of copies that you're going to sell, and once you sell all of those copies, your product is gone forever and won't be available to anyone else. This scarcity tactic forces people to take action because they know they don't have much time to buy your product. They can't take their leisurely time to sit and think about it. They have to take action right away or else they lose out. That's the kind of response you want with your product launch.