What if I told you that many top experts use social media to gain leads for a different marketing medium? And what if I told you that these same experts do it all for free. Yes, they do. Using one marketing channel to drive leads to another channel is a clever and low cost way to drive more potential business your way. The key is to know how to set up the funnel.
Below we provide three different and unique ways to use social media to drive email leads for your small business. After the article, you can also look at our BIO for information on specific social media case studies listed on our blog.
1. Create A Special Landing Page -
One of the most important steps in garnering email leads from social media is to create a special landing page where you can solicit the email addresses from visitors and readers. This page should be laser focused at your audience or niche and should include copy that directly appeals to your intended reader. For example, if you own a mortgage company and are looking to gain leads for your mortgage services from Twitter, then a landing page on your site should directly target this visitor.
You would want to use language such as “Thank you for coming by from Twitter. We appreciate you taking a moment to go beyond 140 characters to get to know us better”. The page should also have a copy of your Twitter profile pic and other related visual elements. Tie it all in by offering a good freebie (maybe a can’t miss report) and ask for the email address in order to get it.
2. Link To The Landing Page in Profile Accounts -
To drive people to your special landing page, you would need to link to it from your various profile accounts. However keep in mind, that you can create different pages for each social profile you have. So one for Facebook, Twitter and so on. Or you could generalize it a bit and simply make it your social media catchall.
For example, on your Facebook fan page you would link to your special landing page via one of the encoded tabs on the homepage. And to really draw attention to it, use an accompanying colorful and bold graphic. This tab will then drive some of your Facebook fans to the page where you will cleverly ask for their email address.
3. Use Shortened Link To Track Visits -
One thing to keep in mind while you’re performing this marketing task is measure your efforts, so that you can gauge what is working and what is not. By using a link shortening service like Bit.ly you’re able to track clicks from your social profiles and better measure effectiveness.
If you add a Bit.ly link to your Twitter profile that leads to your landing page, then you will know who is clicking on it, when and other data. With this data, then you can see if social media is indeed bringing visitors to your site.
This is an effective and free method to use social media for funneling email leads for your business. And works on any niche. Try it today, start with just one network at first (perhaps Twitter) and then scaling from there based on initial results. Do come back here, and let us know how it fares for you?
Missy Diaz is a Chicago based freelance web content provider that covers varied topics within the online business niche, including social media, web marketing, SEO and more.
She writes for 4th Media and profiles social media case studies for new generations of web entrepreneurs.
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