Being a web content writer, sometimes we forget that we still have to do a little bit of Internet marketing. Even though we aren't peddling the latest "it" product, we are still selling a product - ourselves.

It's important that you create an email list of clients you've worked for and prospective clients you hope to work for. Often times this is the most untapped resource you can have.

How Do You Do It?

A lot of times as an article ghost writer, we tend to neglect some basic marketing strategies. Think of all your past clients - there is the beginning of your email list. Take all your past clients, and compile their email addresses in an Excel spreadsheet or email program. You can create the same type of list with clients that contacted you about jobs, but you haven't worked for yet as well.

If you want to take this a step further, put an opt-in email sign up on your website and offer a free report. Make it about something your clients might be interested in. It could be a report on how to repurpose content, how to do article marketing, or something else that teaches them how to use the content they order from you.

What To Email

Now you're ready to custom essay writing your list. What do you send them? Well there are a few options. The first thing you should do is to make sure everyone you've added wants to continue getting occasional emails from you. To do this, send an opt-in email.

Just tell the recipients that you're not going to be sending out emails all the time, but on occasion you want to be able to send them an email with sales, tips, or special promotions you may be offering. If they want to receive these emails, all they have to do is send you a reply. If you have an email service you can usually generate an opt-in link that they can click that will automatically add them to your database as someone who opted in. You want them to opt-in so they don't consider you spam. They're basically saying, "Yes, I want you to email me."

Once you get that out of the way, do not bombard their inboxes with email after email of useless stuff. Only on occasion send out something. What I like to do is send out emails offering sales to my previous clients. I'll come up with a few different options they can redeem the sale for. For instance, if you normally write 10 articles for $100, offer a sale of 20 articles for $175. If you do outstanding work for them, generally they jump on the chance to get a good deal for your services.

One tip on these sales: Always have a reason you're offering a sale. Like for instance, "It's customer appreciation week/month and to show my appreciation I'm having a sale..." It makes it seem more important and special than a random sale you may be having.

Creating an email list is a great way to generate effortless cash flow for your article ghost writing business. While you do still have to write the articles, you don't have to go out and bid on jobs and put work in on that end. When you create a list you can do this over and over again to add to your bottom dollar.

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