How to improve your business using simple techniques?

The best way to improve your business is to keep your customers happy. You can do this by providing the best quality products and services at competitive rates. Be sure to provide good, courteous and helpful customer service or people will be put off and stop visiting your store. There are some simple and cost free methods to please the customers and draw them to your store time and again.

Know each customer by name

If you look at your old customer as if he is a first time visitor, he may not feel pleased. It will please him much more if instead of saying: “What can I do for you?” you say: “Hi, John, what can I do for you?” You can establish a kind of personal rapport with your customer if you address him by his name. It flatters him and makes him feel important that you know him by his name.
Send them handwritten messages

It is quite common for big businesses to send formal printed greetings on important occasions like Christmas and New Year Eve. The customers just have a cursory look at the messages and throw them in the waste paper basket. What if a customer receives your hand written message of greeting you on his birth day! Sending handwritten messages is time consuming, but their impact on the customers can be very deep.
Send them useful and interesting informatio

Quite often we find a piece of information or a tip that is both useful and interesting. It may be about how to reduce high blood pressure naturally without using medicines, or, some other similar type of useful information. Have it photocopied and send it to your customer along with your hand written message. Your customer will really appreciate it.

Introduce them to someone you know

You often know some one who is good Samaritan. Or, one of your friends is president of a social service organization who can prove to be really helpful to your customer. Introduce your friend to your customer and tell him how he can benefit by being a member of that organization.

These small acts do not cost you anything except your time, but earn you lots of good will from your customers. Your customers are bound to spread a word about you to their friends and acquaintances. Personal recommendations are more convincing and bring in lots of customers