One of the best online promotional strategies you can learn is how to write an article that will generate plenty of traffic for your business or purpose. Article marketing is a very effective strategy used by most online entrepreneurs but it only works if your article is structured properly.

Now this structure I am referring to will not take much effort but it is important to be familiar with it so that when you write articles it will not be in vain.

Let's look at 5 key areas you WILL want to address to get the best results when using articles to promote anything online.

Catchy Title

Create a title that reflects the content of the article itself but also catches the eye of the reader. Also try to use your primary keyword within the title itself to help search engines find your article.

The title is often what readers look at to decide whether they will even read on any further so try to be 'on target' here.

Keywords and Keyword Phrases

Be sure to use keywords and keyword phrases within the body of your content that accurately reflect the content itself. Caution should be exercised here to not 'force' these words or phrases into your article just to use them. This will look and sound unnatural to the reader and will reflect back on you unfavorably.

Good Keyword Density

Your use of any selected keywords within the body of your article should be done sparingly. By overusing these words your content will likely look peculiar to the reader and the search engines will identify it as 'keyword stuffing.'

It is recommended to maintain a keyword density of between 1 and 4 percent. This will allow for a good representation of your keywords within your article while avoiding any keyword stuffing issues.

Good (Useful) Content

Your content should be thought provoking, interesting or useful to the reader. By producing boring or useless content consistently people will simply stop reading your work. The last thing you want is to spend time writing an article that nobody reads or benefits from.

Resource Box

As a marketer this is perhaps the most important component of your entire article. This is the 2 or 3 lines you use at the end of your article to tell the reader who you are and why they should visit your site. Be sure to include a link or two back to your site within the resource box.

Learning how to write an article that is structured correctly can be one of the most effective promotional strategies you use online. Many online entrepreneurs write articles that can circulate on the internet for years generating traffic for their businesses. By paying attention to the 5 key areas we reviewed above you too will discover that article marketing can be a very effective strategy when promoting anything online.

Author's Bio: 

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
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