Identify your Ideal Clients, easily and effortlessly!

We’re currently two-thirds of our way through our 90 Days - Get More Clients Coaching Program.

This program has specifically provided participants with a step-by-step framework to allow them to grow their business. Over the next few weeks, participants will be stepping up to the plate and presenting their business to other members of the group.

As part of their presentation, they’ll include all of the information that I’ve provided to them over the past eight weeks in our training webinars. For me, this is such an important part of the learning process that is often forgotten. Asking participants to use all of this information and present it back to the group further embeds the learning process, and reinforces how you can use the information and make it relevant to you.

One of the areas that we have been looking at continually through this process is that of their ideal clients. Understanding who your ideal clients are is something that as a business owner you don't want to take lightly , and I thought it might be nice to do a refresher and look again at who your ideal clients are…

1. Make a list of all of your clients and note down some things about them. For the activity, let’s focus on the demographic profile of your ideal clients. Start with looking at questions like: What they do, how much they spend with you, what you like about them. Are they all from a certain industry or profession? Are you passionate about their issues or challenges?

Then look at the psychographic profile of your ideal clients. What are their beliefs, their attitude, what do they think about, how are they feeling about their current situation. How do they make decisions?

2. From this list, look for what patterns are occurring and who is sitting in the top 20% - is it professional woman who run their own small businesses; male engineers; contracts with government agencies; new mums; start ups etc.

3. Focus your efforts on this top 20%. Research this group and find out more about what they need, what issues they are facing, where they hang out, are they willing to spend money on services and products?

4. Now armed with this information - ask yourself: How can you reach them? What can you do to be more visible to this market? Once you research your market, develop your message and be clear on what you can do to solve their challenges. You can begin to write articles, speak at their industry conferences, and become the go-to person for these people.

Your challenge is to spend your time focusing and working with this top 20%, let go of the other 80% and watch what happens to your bottom line and to your own passion and excitement. You will find that your message becomes more clear, and your clients will better understand what you do and how you can support them.