SEO (Search Engine Optimization) has undergone a sea of ​​changes since last year. Nowadays, one would not feel comfortable to put up a bad website and get a lot of low quality backlinks that point to the same thing. The increasing complexity of SEO can be measured by the fact that search engines are analyzing the following factors before deciding whether or not to reward high rankings of websites:

1. Repeat customer visits

2. Bounce Rate

3. Links to websites exchanged by visitors on social networks

4. Categories and subcategories

5. Content of authority, etc.

Even amateur internet marketers are quickly realizing that SEO is no longer that easy! Therefore, it is not surprising that beginners, advanced internet marketers as well as organizations / companies are eager to join a quality SEO course to have an advantage over their competitors.


The problem lies in the fact that there are a lot of SEO training courses available today. The following are some aspects one should expect from a high quality SEO training course:

1. What is the structure of the course fee (single, monthly, quarterly, etc.)?

2. What is the position of the SEO experts involved in designing the SEO course?

3. Does the training take into account recent updates (Penguin, Panda, etc.) from search engines like Google? (Note that Google itself attracts almost 80% of search engine traffic compared to other search engines like Yahoo, Bing, etc.)

4. Do existing clients present an optimistic picture of the respective course in popular Internet marketing forums?

5. Can you join the course through a trial/discount option?

Expensive SEO courses (which may charge a monthly fee) provide access to private forums that are restricted to the general public.


Such a training course would also provide the following services in addition to the training material:

1. Live webinars/podcasts by SEO experts

2. The latest information in the world of SEO.

3. Analyze certain websites (usually designed by SEO experts) that have a high ranking for multiple keywords

4. Respond to member queries.

5. Brainstorm different aspects of SEO with other experts / members

6. Organize challenges for your members with winners receiving a free Skype call with an SEO expert / a discount for an SEO related product etc.

An SEO training course could also provide other services such as content writing, use of private blogging networks, hosting platform, keyword research software, niche, etc.

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