Importance of Media Database in Online Marketing

In the olden days the main tool used by people to access the contact information of a journalists were news classified and the yellow pages , and the process of distributing them press releases was completely manual. Which consumed both time and money, making the process of PR(press release) distribution a nuisance. There were a number of problems which arose because of the manual work, as mistakes were common, and at time the press release which were meant to be distributed were delivered at the wrong address or post the date of the event such problems were often. Another problem was that since the entire process was manual it placed many limitations, such as making an international press release was quite expensive and time consuming and available to only a few, but all this changed with the arrival of online press release agencies providing the service of media database.

A media database is a collection of media professionals such as editors, reporters, writers, publishers,bloggers e.t.c with a particular focus on journalists. Media Database provides an efficient way in which business Press Release could be distributed to a large number of media professional.

A media database segregates the contact list of media professionals, based on the information that they have provided, which usually contains the following:

General information:
• Name
• Contact
• Qualification

The second is according to their professional attributes such as:
• Their work as a professional
• Their designation.
• The areas that they cover.

Apart from this journalists in a media database are divided according to the area which they work in, the type of stories that they cover within a genre e.g if a reporter is a movie critique than he would be again segregated as to what sort of genre does he covers, whether horror, comedy e.t.c All this segregation helps in better organization and helps the newswire agencies as well as the author of the PR to be more specific and correct while sending out PR’s. Media Database softwares, enable a person to either focus on a few media professionals or even a specific jou
alist. Keeping the information provided the client can use them to apply filters, as to what class or type of jou
alist should the press release be sent out, making the distribution of the press release efficient.

The emergence of media database has revolutionized the process of PR distribution as it has made it far more efficient and has enabled people to send out countless PR’s to media professionals all over the world. Opening up new doors for business, providing them excess to new markets, customers, partnerships.Helping people to march on new ventures, by helping them in the process of spreading their marketing message the world over.