No doubt that mobile website has become an essential tool to help most businesses today to attract a new breed of mobile consumers. Since the early adoption of traditional websites, internet users had expected more intelligent functions to appear on screen and today they expect to experience the same quality for mobile. So how can we ensure that our website is ready for mobile? Developers have to consider the following points to understand the industrial standard.

Keep all information in the mobile website short and quick to access. Mobile users often work on the move and have limited time to wait for response. Hence, it is necessary that developers can keep articles short by reducing large blocks of text with compressed image file. For huge website, prioritize the contents to facilitate delivery of important information to the hands of urgent users. Study the traffic trend of website with analytics software should help to understand what the visitors wanted most.

Simplify navigation to avoid any confusion. Keep a clear hierarchy in menus so that users can easily search for specific content even if the website is a huge storage of information. Avoid any unnecessary finger movement such as keeping only to vertical or horizontal scroll and putting a clear back and home button on every page. In addition to icon and text links, ensure that the buttons, checkboxes can be accessed by pressing thumb without pinching through the screen for display zoom. Same theory should apply to the font size to avoid any eye strain on the readers, remembering that mobile users may be reading web content from low lit location. Provide enough contrast to differentiate the text and make use of every inch space may change the users’ perspective dramatically. Do not be surprised by even the simplest text shadow can cast higher confidence level.

Owners do not choose the type of users to patronize their store; developers do not expect only users of one ecosystem to access its web content. Not only is that Flash not optimized on certain mobile browser, it is memory intensive and makes loading over the wireless network longer. More than often, users quit before the Flash completes downloading. Get an alternative to Flash; adopt HTML 5 for the same interactivity and animation at less required memory. Compare both websites that display the same information with an exception that one is more intuitive and faster than the other wins the audience's’ voice.

While all can be optimized for mobile, the real benefit is to convert traffic into business leads! Make options available for mobile users to contact operator directly via one click access to “call”, “direction”, ”e-mail” and “address” features can help to localize businesses and reduce unnecessary steps to get one step closer to mobile consumers.

Best of all, these interactive features is usually integrated in smart devices and can be activated in simple steps, even for a free mobile site builder. Not only that such platform can provide a comprehensive set of features to build professional mobile website in simple steps, it provides a close guidance to deploy it. In any situation, a set of code should detect all visitors in the desktop site and redirect to the new mobile website if they are accessing from mobile device.

Last, continue to listen, learn and iterate on the voice of the visitors so that business owners can constantly leverage on the mobile technology to reach out to their audience in a more effective manner.

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