In higher educational institutions, communication plays a major role in Performance Management. Institutions are complex communities comprised of multiple layers of players like administration, the faculty and students each with a distinct set of mindset and backgrounds. In order to draw a healthy balance between all these entities, communication between them is very essential. A clear and straightforward communication between the faculty, staff, and students will maintain a healthy cord and thus reinforce the workflow in an institution. Thus, communication is regarded as the key element in the Higher Education Performance Management scenario.

The need for communication in Higher Education Performance Management is not a current need as it played a significant role for past many years. Though for a long time, schools and universities prevailed in their own world, completely disconnected from the concerns and constraints of the entire society. But recent innovations in Performance Management strategies have enforced the Higher Education Performance Management to evolve by making the administrations to focus on the communication within their body. By improving the addressing mode among all the entities all the areas of concerns and issues can be effectively altered and solved regularly. With the instinct of verbal communication all the players were aligned appropriately with their concerned duties and responsibilities in institutions.

There was yet another change of course with the rise of internet which gave rise to significant interactivity among the institutional bodies. Internal websites flourished with students heavily engaging in communication on chat Rooms, forums, and blogs and through video. Then came the era of social networking that completely changed the perception of communication in the educational bodies. Communication has now emerged as a primary ingredient of every organizational activity. Today communication in higher education encompasses of many modes to address the entities like publishing, direct marketing, events, internal communication, press monitoring, participative workshops, interactive classrooms, multi channel, integrated technology, infinite other mediums and many more innovative ways. Communication no longer relied on just verbal stints in any business sector.

The need to improve interaction among various entities in the educational bodies became clear to universities in the United States as soon as institutions began to compete with each other. Now with the advent of business schools and universities play an essential role in our society. They are no longer remaining as centers of knowledge production as they emerged as keys to innovation, economic development, transmission of ideas, and even territorial planning. In order to attract students and professors and also to raise funds, there was a need to refine and promote an image of excellence through interaction. For this concern many higher educational bodies came forward by establishing a separate department to manage such criteria.

However, in many countries there is still a lack of understanding when it comes to need of communications in higher education sector. Many of those involved in Higher Education Performance Management foresee communication as superfluous and a pointless expense. They experienced a transformation as rapid and radical change affected higher education and that needed urgent rescue. In just a few years, the stakes have changed there are new players and new issues to deal with. So the entire management criteria need to be redefined and restructured in order to meet the requirement. The pressure to maintain and improve the quality of the educational institution driven by an institution’s high standards and mission, as well as by these agencies, certainly puts pressure on everyone working in or attending any school. Although communication can be utilized as a good tool to align all the operations with the educational body goals. For further details visit

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BullseyeEvaluation is a performance management solutions company. For further details visit Performance Management & Higher Education Performance Management