When we talk about optimizing the search potential for online videos we are talking about Video SEO. When executed well, it can attract more traffic to your site and lead to increase in sales and productivity, etc. For a better SEO output for your video, here are some easy steps that can be used.

a.) Appropriate Keywords for Video SEO

The first and foremost relevant tip in regards to Video SEO is choosing the suitable Target Keywords for your video. The use of only two to three keywords is the standard limit for each video. The target keywords used must point out accurately the idea of the video content. Use the chosen keywords wherever you want it to be - - - Page Title, Title Description, and Tags - - - anywhere. Your video will be ranked higher for the same search terms when you choose suitable target keywords and optimizing your video to use them.

b.) YouTube Posting of Your Video

YouTube is owned by Google, which at present is the most favored among the major search engines. Therefore, when you post your video on YouTube, there is a possible advantage for your video as far as Video SEO is concerned.

c.) One Video per Page

To attain a powerful SEO for your Video, you must have separate pages for each video you have. A page has a specific URL, so the more videos you have, the more pages, and the more specific URLs you have.

d.) Video Transcript Add-ons

To improve and modify SEO for your videos, you must add a video transcript along with it. As we all know, transcripts produce data, which the search engines read. These search engines cannot watch your videos but they can read the video transcripts you add. For more effectivity, use your target keywords in your transcripts.

e.) Inbound links for Your Video

One of the key features of SEO is to have other sites in the web linking to your video. We call these links as backlinks. Backlinks, from relevant and well-known sites, which are targeting keywords while referring to your video are advantageous for video SEO.
Forum postings and posting comments on blogs while adding the URLs to your video are amongst the many effective and easy ways to create back links. But, you must always remember that the links to your videos must be right place of the blog's or forum's readers because if they are not, your comments or posts can be treated as spams and will eventually be deleted or ignored for being nonsense.

f.) Video Social Bookmarking

In improving your Video SEO, you should bookmark your video in social bookmarking sites, sites like Stumble Upon, Delicious, Digg, etc. Using your target keywords while bookmarking your video you are creating inbound links to your video, which increases the possibility of more visitors viewing it. Place buttons next to your video so that viewers who love it can readily and easily add a link to your video to most if not all social bookmarking sites that they like.

Author's Bio: 

Olive Joy Villegas is a webmaster by profession who earned a bachelor’s degree in Information Technology in 2005. She is currently working as online representative at Dlinkers SEO Services, a SEO Company based in the Philippines. SEO Services provided by SEO Expert in the Web Industry.