Media influence is the effect of the messages circulated in the community that results into a drive or an actual change in the minds of the audience. In today’s era, you can find there are numerous nationalised, local, state level and independent/ freelancing media platforms in India that provide you the day-to-day news.

It is evident that mass communication is a popular means of transferring relative information and facts. There are best universities in Odisha that provide end-to-end solutions to the people enthusiastic for working in this field.

Mass communication is responsible for providing news/ information, entertainment and education. It can be in the form of print media, visual media or broadcasts. Media influencers can use any of the mediums that helps to reach the maximum audience. One can communicate through, TV, radio, newspaper, magazines, transit media, hoardings, outdoor media, podcasts, etc.

Often people keen about sociology call mass communication a mediated culture where media creates and reflects the culture of their society. Mass media is not only responsible for promoting products, services but also moods, attitudes, feelings and emotions of an individual in the form of a message. Mass media makes it very easy for famous celebrities, politicians, activists to influence individuals.

With the industrial revolutions witnessed by the globe, we have seen a rise in the purchasing power and the mode of mass communication changing too. With the advancement of technology, mass communication graduates have moved to the trend of freelancing and opening their own media platforms. New-age media platforms like quint, brut, print, scoopwhoop unscripted, scoopwhoop, etc. have emerged aggressively in society.

Since these platforms are easily accessible from any part of the world, they are being watched and preferred over newspapers and other traditional forms of media.
They are very rigorous and spontaneous.

In today’s era of globalization, people depend on information and communication to stay connected with the world and do all the activities of the day in a synchronised manner like entertainment, work, education, healthcare, socialising and traveling. A general citizen has the schedule and curiosity to learn what new is going on around him/ her. Hence they prefer using online or offline media.

Not only news, but mass communication is also responsible for advertising the products and services and influencing people to buy them. Running ad campaigns are one of the means of influencing people. They are solely responsible for keeping everyone updated of the current trends.

If one is willing to create a career in the mass communication or journalism sector, then they can go for the jobs of Fashion Photographer, Film Director, TV Correspondent, Producer, Radio Jockey/ RJ, Screenwriter, Sound Engineer, Sound Mixer and Sound Recordist, Journalist, Cameraman, Reporter to name a few.

Another famous field after mass communication is the PR also known as Public Relations Manager. It is one of the trendiest jobs because celebrities and politicians always demand advice on improving their PR to portray a good image that attracts a huge fan following and popularity.

You can find good mass communication colleges in Odisha providing uncountable opportunities to graduates and aspirants in the desired field of mass communication and media.

Author's Bio: 

Media influence is the effect of the messages circulated in the community that results into a drive or an actual change in the minds of the audience. In today’s era, you can find there are numerous nationalised, local, state level and independent/ freelancing media platforms in India that provide you the day-to-day news.