Info Product Creation Strategies - How Not To Get Derailed By The Market Research Survey Stage

Your info product creation plans had filled you with so much excitement. And now it's 2008 already. Where's your product?

What happened? If you're like me, you may well have been derailed by high expectations. I wanted my first product to be the best it could possibly be. I wanted it to be the one everybody would be clamoring for. But right in the middle of designing my market research survey, it all ground to a halt.

I couldn't come up with enough products for the survey. And the ones I thought of immediately got eliminated because the market didn't seem to be big or hungry enough for them. Which left me right where I started. And then there was the matter of how exactly to survey anyone anyway. Per per Click? That seemed way too expensive. But unless there's a list, that's really the only fast way.

What to do? This quandary strikes me as the product creation version of writer's block. Clearly, aiming for perfection first wasn't a good way to get things going.

So what to do instead? Why, take a lesson from how to cope with writer's block of course.

When you try to write the perfect essay or the perfect novel, the beginning is always the hardest part. So start somewhere else instead. Anywhere else. Start at a place you know how to handle. A place where you have something to say.

Ditto with info products.

Instead of aiming for the very finest, most perfect, most sought-after product you could possibly create (performance pressure anyone?), start with something you already know something about.

So what if it won't a bestseller the first time around? Neither was many famous writers' so-called "early work." In fact, sometimes it would be preferable if that early work never met the eyes of the public.

But if it's so bad, is there any purpose to even producing such early work? Absolutely! It primes the pump. It gets the routine, the motion started. It works that creativity muscle that eventually gets trained and fine-tuned enough to write really good work.

So where could one start? An e-book maybe? Or if you're not much of a writer, try an interview. In particular, before you even think of putting together your super-hot 10-part teleseminar series, get warmed up with just one phone interview. Then do another one. And use the technical toys you have no doubt acquired in assorted programs to make it pretty.

If you're stuck for ideas, just relax and look through what other people have done. Then go for a walk, a swim, or some other physical activity that allows your mind to wander. It's amazing what it comes up with when fed some material and then left to its own devices. Be sure to bring pen and notepad.

Who knows? Maybe it'll sell really well. But even if it doesn't sell too many copies all by itself, your newest creation may turn out to be the perfect bonus to include with another product you'll create later (the "real" thing?). It might also work nicely as an extra offer on the thank-you page. So just get started with creating a product. Any product. You can refine it and upgrade it later. And later is also when you can do surveys to fine-tune your product creation process.

Chances are that just as with writing, you will surely discover that once you've gotten started to actually create some products, your mind will be so full of ideas for even more products that you'll need a way to weed through them all to find the best ones. Voila! Perfect time for a survey!