Insider Secret Techniques to Keeping Safe and Protected From Google Penguin

The world of SEO is full of wild animals such as the Panda and the Penguin. Since they were implemented many websites and small businesses have hard time getting back on track. So, in order to keep safe and protected from the unexpected changes, I will share to you the major tips you need to follow:

1. Avoid Over-Optimization

Over-optimization is one of reasons why Panda and Penguin update were released. They don’t the search engine to be a spam center. It is a black hat SEO technique that is used by many marketers just to get listed in Google. Some of the widely used and renowned over-optimization methods are the overuse of keywords in URLs, post headings (H1, H2 and etc.), Excessive on-page internal linking, cloaking and extreme use of no-follow tags.

Creating and publishing unique and fresh articles is the perfect technique to avoid over-optimization, but always keep in mind that you must write content for the audience and not for SEO.

2. Refrain Shallow Content

Google Penguin is still the biggest threat to all the web marketers and SEO practitioners. Lots of websites and small business were caught unprepared when this system update was released. They were hit and tremendously affected because even the top ranking websites were ousted and now can no longer be seen.

They largely targeted sites and blogs that contain shallow content such as using rehashed articles, duplicate and even spun. If you want to make an impression on Google, publish fresh and informative content that your audience really wants to know about.

3. Avoid Spammy Links

Spammy links is a big No No! Penguin hated it so much and thus it gave sleepless nights to webmasters. It will constantly spoil and watch internet marketers as they do their SEO.

4. Avoid Over-dependence on Google

You must have wide selections of traffic resource. It’s very dangerous to keep all the eggs at one place. I mean, if tomorrow Google will cut off its traffic supply to your blog, you will still keep afloat with the ration from Yahoo, Bing, Facebook, Twitter, Email marketing and etc. You must build and gain loyal readerships base around your blog, and don’t just rely on Google.

5. Establish a Better Social Signal and Google Author Rank

Social signal and Google Author Rank are the frontrunners for 2013 search engine ranking of content.

Don’t barrage your Facebook, Twitter or Google 1+ account with numerous spam blog postings. It will just annoy your friends and followers, resulting to un-following you.

Improve your Google Author Rank by writing and submitting fresh and informative content and participate in your Google+ community in a prolific way. The more people, friends and followers you can have on your Google 1+ Circles, the higher and better will be your ranking signal and website health.