The need for instant gratification in business is becoming more prevalent, especially in the world of internet marketing, because things happen so quickly online. You can test and quickly measure to get information on whether or not things are working, and this just perpetuates the need for instant gratification.

While instant gratification is a huge advantage in today’s market, it makes it difficult to remember that not everything happens instantly. Sometimes you give up too soon and you stop marketing before you should, because it didn’t work the very first time and give you the instant result you wanted.

Now, that doesn’t mean you shouldn’t be testing and measuring your marketing. You still want to know what’s working, and what your return on investment is. Just understand that sometimes you’re a little less patient than you should be, and some things take a little time – sometimes longer than we’d like.

The average person needs to see a message, or to see you about seven times to get to know you in order to build the know, like, and trust factor, and then say “yes” to your product. If you stop marketing after two or three times, then you’ve gone away, and they don’t even know you’re there anymore.

A great example of this is the person who has been on your list for two years, five years or maybe longer, and has never invested in anything. You continue to market to them, but still nothing.

While it may be tempting to take those people off your list because you want that instant gratification, and you want them to buy from you instantly, you shouldn’t be too hasty. What if after all of that time on your list, reading your ezine, watching your videos, and seeing your testimonials, they decide to attend an event and invest in one of your high-level coaching programs? Was it worth the wait? For most business owners it would be worth the wait, but when you’re in instant gratification mode, you tend to forget to look at the bigger picture, because you want the instant gratification.

Instant gratification is great, as long as you don’t expect it in everything you do. Don’t let your need for instant gratification be the death of your business, be the reason you quit, or the reason you stop marketing. Be patient.

The reason you market is because it takes time to build the know, like, and trust factor. It takes time for people to watch you and decide to say “yes” to what you’re offering them. So, be patient. Don’t get so caught up in your need for instant gratification that you lose sight of the big picture of your business.

Author's Bio: 

Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.

She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.

Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.

As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.

Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.

As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.

Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.