If there is any way to offer something for free that people may want, that is something to look into. Books, MP3's, downloads and PDF files are just some of the ways you can promote your business to others. Wherever you promote or give away a file (PDF or MP3) is one more place that traffic can get to your website. If you created an MP3 about how to clean gemstones, and you gave it away on dozens of sites, people from those sites would have to visit your site to download the file giving your site a ton of traffic.
What if some of those sites had thousands of visitors a week? What would that mean to your business exposure? Here are some other ways in which giveaways can benefit your website: If your name is Sue Bossman and your MP3 is called "Sue Bossman's training", look at how many results in the search engine you will get for your name! That's important for branding yourself as an artist. Your site needs incoming links to rank high in search engine too. Imagine all of the great sites that will be linking to yours driving traffic everyday to your business.
Remember, the giveaways themselves promote your business. If I really liked your training on how to clean and care for my jewelry, I would look to you to purchase the jewelry you make, because I trust you. Any way you can build trust on the internet for your business is critical for sales. Giveaways not only build trust but make you the expert or "go to person" for information that leads to website traffic and big money.

Author's Bio: 

Alka Dalal, MA. , MS., (NYU and Rutgers University) with many years of corporate experience, founded i-Speak Consulting to enable individuals to take a pro-active approach in being effective communicators in the workplace. She has enjoyed success with different careers, family life and business. She is thrilled to share the stories of her struggles and triumphs in spite of adversities with others, to help them build their dreams and succeed in their own ways and finding their own creativity.She draws upon her vast experience to provide valuable tips on how to succeed in today’s economy using great tool called Internet Marketing.