List building is one of the most important tools of Internet marketing success. After creating a database of interested prospects you'll have a ready base of customers to market to for each new product you create. How do you build a list? It's pretty easy if you follow these steps.
First, you need a dedicated opt-in page to capture emails. This can be a single page website that offers a free report or a chapter of an ebook in exchange for an email address. One form of opt-in page is called a "squeeze page." This a simple website that offers free information in exchange for an email to move onto the next page with the information. A "landing page" is one which someone gets to from a blog post, video link, article or any clickable link out. A landing page is a great opt-in tool, because the prospect has already received some information and is now interested in more.
An opt-in page should be very simple:
* Information targeted to the prospect. 
* Something for free to trade the email for. 
* An opt-in form without any other distractions or buttons. 
* "Teaser" information that encourages the prospect to want more.
Your opt-in form should be tied to a series of autoresponders that will deliver the promised free goodies, another that offers a product that they would be interested and another that could offer a special deal to encourage the sale. Autoresponders can be created with an email program that will also build and store all of your prospects information.
Successful Internet marketers call their database lists "gold." Mainly because these lists of prospects are already targeted and more familiar with you and your business than just a random visitor to your website. If you haven't yet started using list building for your business, now is the time to start. You can actually start building a list even while your products are still in development.

Author's Bio: 

Alka Dalal, MA. , MS., (NYU and Rutgers University) with many years of corporate experience, founded i-Speak Consulting to enable individuals to take a pro-active approach in being effective communicators in the workplace. She has enjoyed success with different careers, family life and business. She is thrilled to share the stories of her struggles and triumphs in spite of adversities with others, to help them build their dreams and succeed in their own ways and finding their own creativity.She draws upon her vast experience to provide valuable tips on how to succeed in today’s economy using great tool called Internet Marketing.