Is B2B Telemarketing Becoming Obsolete?

The growth of digital marketing has created qualms about the status of business-to-business (B2B) telemarketing. With cheaper costs, convenience and speed, social media and other forms of online marketing, e.g. email, have captured the attention of businessmen. The growing number of online users, billions on a daily average, has forced companies to switch their marketing strategies and direct their efforts to anything that has an association with the Internet. Yet, digital marketing has never surpassed telesales. Hitherto, telemarketing remains the most reliable medium for B2B lead generation.
Most companies in the United Kingdom agree that B2B telemarketing is until now delivering high quality results and has even improved. The recently published survey by the B2B Marketing Magazine clearly reveals how effective this instrument is in the current environment. From the data gathered, it shows that telesales outstands the goodly digital revolution. Furthermore, the results have spoken the truth that this direct marketing technique continues an unwavering achievement in gaining high ROI percentage for companies in the Great Britain.
So to speak, the magical spells cast by Internet marketing are not enough to gather a horde of qualified sales leads needed by a British company. This is plainly the main difference between the online method and telemarketing. From a million emails, posts, and the likes, only a meager result is produced. On the contrary, professional telemarketers can convert more than sixty percent (60%) of calls into sales lead. To add, telemarketing can qualify sales prospects before scheduling for an appointment.
The sorcery that telemarketing has on its sleeves comes from its ability to reach its customers easily and quickly, within a few seconds, and make them respond right away. It will take only a short time for a telemarketing service provider to complete a program. This is one of the reasons why business organisations in UK outsource their lead generation campaign to a firm that utilises B2B telemarketing. The swift services do not just shorten sales cycle than the normal period but also extracts bigger opportunities by the precise work in qualifying B2B sales leads.
Instead of waiting for a prospect to respond through email and other forms of Internet mediums, some business entities in the United Kingdom have assessed that it is by far better to seek the succor of an offshore outsourcer, which is an expert in B2B lead generation through telemarketing. They have realised that sole reliance on digital devices will yield little outcome, just like the amount of costs and effort associated with the said strategy. By paying the cheap labour yet satisfactory performance of professional telemarketers, they get hundred times more than what they have outlaid. After all, why save petty expenses for a pursuit that will earn hundred times more?
Truly, the obsolescence issue is a pure gossip. Just because the Internet has grabbed the spotlight does not mean that it is more powerful and effective all of the times. Just so you know, there is a better formula that genuinely promises great rewards, if only done properly. However, it would be better if a combination of two or more marketing tools is made. In this case, why not fire up telemarketing with the online mechanisms? After all, is it not true that two is better than one?