Is Cooperative Marketing The Next Generation In Home Based Business?

For the last eight years a company in Scottsdale Arizona, has quietly been making people thousands of dollars every month. Michael Ellison is founder and CEO of Trivita; he states that “By emulating the best from several industries we have created a powerful and unique cooperative marketing model.”

It claims to be “25 times more powerful then mlm” It does this by utilizing a cooperative marketing business model. There simply are not very many home based business owners who have ever heard of this model. However, for the last five years, over five hundred customers have been acquired each and everyday.

Much of the success and sheer numbers of customer joining is due to the nature of the business model. Trivita provides their business affiliates with an opportunity to join them in a multimillion dollar cooperative advertising campaign; at no additional cost to the business affiliate. Trivita’s various television, radio and print media’s have enabled their marketing team to tap into a stream of new customers everyday. Led by Michael Ellison and his 35 years of multichannel media-marketing experience, Trivita has created marketing systems that drive the business. According to Michael, “People feed the systems, but systems build the business. Following the system is crucial for the company and for the success of its business affiliates.”

Trivita insists that it’s “products are not for resale.” In other words they don’t require their business affiliates to purchase large quantities of their products and in turn attempt to sell them to potential prospects. Trivita handles all aspects of technical assistance, customer assistance, shipping and inventory of the product as well. It allows the affiliate to concentrate solely on building their organization.

Additionally another tool, the Post Acquisition Marketing System, is managed by a group of professionals with more than a hundred years of combined media experience in catalog, broadcast and online marketing. These individuals have created a monthly back end marketing systems to all existing customers. Twice a month customers receive monthly 4-color catalogs, educational VitaJournals, available both in print and online, emails, promotional postcards, and seasonal specials. All of this at no cost to their business affiliates. This focuses on retention, initiating their customers to keep purchasing products.

There is also one more vehicle to profit from in Trivita which no one other mlm company has offered its associates. You are in a position where you can financially gain and not sponsor or ask a single individual to join your organization.

The Cooperative Marketing model continues to fly under the radar as far as home based businesses are concerned. Only time will tell how long it will continue to remain that way.