Want to turn shoppers into buyers? Want to maximize sales? Focus on providing high-quality content and rest assured your business will thrive and get repeat customers.

According to one study 87% of online shoppers rate product content as an important factor in making buying decisions. This statistic highlights the importance of rich content in eCommerce sites.

If you want to create an engaging website for your consumers, it is necessary to incorporate eCommerce rich content. It is the key to influence buying decisions and encourages loyalty.
Unlike a brick-and-mortar store, consumers cannot touch and feel the products on eCommerce sites. Rich content provides an easy way for consumers to understand the products they want to buy online.

Contrary to the popular belief, rich content is not just restricted to product text, imagery, and other data such as product names, prices and descriptions.

Rich content is beyond the basic set of product information that every website offers. Rich content is engaging, captures the attention of the consumers, and delivers value. With rich content, your product pages will look beautiful and stand out from the competition.
With Rich content for eCommerce the product is described in a more creative language that encourages consumers to buy. Also, instead of just one product image, there will be multiple images taken at different angles. This will allow your consumers to explore the features of the product in greater detail.

From product videos to multiple images, to SEO-friendly pages, to customer reviews, rich content includes a lot of components that will boost overall shopping experience.

Impact of Rich Content on your eCommerce Business
You are unlikely to win new business by providing a basic set of product information on your eCommerce store. Whereas, rich product content is unique and appealing and offers good insights about the products you are selling. With rich content, you can engage with your prospects and convert them into customers.

Opening your eCommerce Store

So you have decided to launch your own online store and ready to create your own eCommerce rich content.
Believe it or not but it can be very tedious and expensive particularly when you are selling a large number of products.
Capturing the image of each and every product, writing compelling descriptions, etc., can be a labor intensive activity. You might have to hire professional photographers and content writers to create outstanding content for your online store.

Crafting your own rich content will require considerable investment in terms of money, time, and effort.
Looking for a ready-made solution to get rich content for your site? Go for GFK etilize, a leading provider of eCommerce rich content all over the world.

Some of the top brands in the world depend on etilize to fulfill their rich content needs. So strike a partnership with GFK etilize and improve your product details pages.

GFK etilize provides engaging product descriptions that allow you to differentiate yourself from your competitors. This in turn will positively affect your search engine rankings.
When you have access to GFK etilize content, there is no need to put in the time and effort to create great content.
You can make your product catalog distinctive and as visually appealing as possible with etilize rich content.


There is little doubt that rich content is critical for your eCommerce business. From increasing conversion rate to make your website SEO-friendly, rich content will play a very important role in the growth of your online business.
Displaying rich product content on your site enables you to stand out from the competition. It is a great step towards making your website look pretty.

When you provide accurate, in-depth product information, it not only increases the credibility of your site but also boost customer confidence in your brand. All this translates into increase in sales and profits.

Author's Bio: 

Arnaldo is an American writer for various digital news publications. After being in the eCommerce industry for more than 15 years, Arnaldo has a good understanding of what it takes to make an eCommerce business successful. His articles give insights into the latest trends in the B2C and B2B eCommerce industry. His e-commerce coverage is robust and provides everything from the best eCommerce platform to improving your website site. He also likes to cover newsworthy events related to business management software, customer relationship management (CRM) and Quoting software