Is Email Marketing Better or Social Networks

In comparison to other industries, the Internet has been growing at an unimaginable speed. There are millions of technologies and advancements ploughing the Word Wide Web out of which some of those are gaining a powerful momentum to earn a respectable place. New form of social networks such as Twitter, micro-blogging, Buzz, etc. seems to be doing really well in terms of attaining a stable market for themselves. These are some of the most powerful means through which businesses can connect with their respective audiences. Also, they are able to maintain a sustainable relationship with a special purpose of providing quality services and customer satisfaction. Although, there are many alternatives to email marketing like RSS. However, can such alternatives be really considered as powerful marketing means as email marketing? Are social networks really capable in doing the work, which email marketing does?
There is a huge number of people around the world, who use social networks, where many practically stay live online most of the times. Does Social Network have enough influence over the web to replace email marketing process? It would be a complete waste of time if you promote your goods and services to the wrong customer group. It would be best to build your own 'email list' of subscribers, who will be more than happy to receive promotional emails from you. The reasons have been mentioned below.
When you have a valid list containing names of people, who have willingly subscribed to your offer, then there is a certainty that you will get a positive response from them.
You can personalize the emails by putting the name of the subscriber in the title, or use a personalized message to make your customers feel special.
Personally addressed emails exhibit a feeling of authenticity to the recipients.
The cost is one important point to be considered. Once after building a targeted email list, it is going to cost you nothing if you send promotional emails to them. Constant marketing practices like SEM will cost quite a lot of money. However, email marketing is a solution that can successfully help you grow your ROI. By using a capable email software you can expect to hit the bull's eye!