Marketing is an age-old profession and is one of the most popular specializations chosen by BBA and MBA students. It is an exciting field with tremendous opportunities for skilful students. If you complete a Marketing program from a top business school in Hyderabad, Bangalore, Mumbai, Delhi, or any other big city in India, you could get a great industry placement and kickstart your marketing career.

Let us take a brief look at Marketing courses, and what kind of opportunities they can unlock for you in the future.

BBA in Marketing

BBA in Marketing is a three-year course divided into six semesters. The first four semesters cover areas that are common to all BBA programs in India. The last two semesters focus on Marketing studies alone.

Here are some of the subjects commonly included in a BBA in Marketing program-

● Consumer Behaviour
● Economic Analysis
● Marketing Concepts
● Marketing Ethics
● Principles of Marketing Sales Management
● Business Laws
● Marketing Audits
● Brand Management
● Market Segmentation
● Industrial Marketing

On average, you could expect a salary between 3-6 LPA after graduating as a fresher. The best BBA colleges in India offer some excellent placement packages so you should always opt for a top B School. However, to maximize your earning potential, it is advisable to pursue further education, such as an MBA degree in Marketing.

MBA in Marketing

An MBA in Marketing is a very popular choice amongst students due to its vast field and scope for job opportunities. Every company requires a Marketing team for optimum performance. Hence, Marketing MBA graduates are always in demand. You will require a Bachelor’s degree in a related field on order to pursue an MBA in Marketing. You will also have to appear for an MBA entrance exam such as CAT, SNAP, NMAT, etc. This depends on the college you are applying to.

Here are some of the subjects commonly included in an MBA Marketing program-

● Strategic Management
● Business Environment
● Marketing Management
● Cost and Management Accounting
● Product and Brand Management
● Advertising Management
● Financial Managment
● Managerial Communication
● Logistics and Supply Chain Management
● Retail Management
● E-commerce

The average salary of an MBA Marketing graduate is around 8 LPA. This vastly depends on the institute where you got your degree from. Here are some of the common job profiles of these graduates-

● Marketing Manager
● Brand Manager
● Sales Manager
● Head of Digital Marketing
● Market Research Analyst
● Sales Manager

Conclusion

All in all, Marketing is a very good field to specialize in and there are plenty of job opportunities for qualified Marketing candidates.

Symbiosis Institute of Business Management in Hyderabad is the best B School in Hyderabad offering an MBA program in Marketing. It has an excellent curriculum and fantastic placement opportunities.

Author's Bio: 

Marketing is an age-old profession and is one of the most popular specializations chosen by BBA and MBA students. It is an exciting field with tremendous opportunities for skilful students. If you complete a Marketing program from a top business school in Hyderabad, Bangalore, Mumbai, Delhi, or any other big city in India, you could get a great industry placement and kickstart your marketing career.