Love and business? What the…uh, heck?

We don’t often talk about love and business together. The labor part, sure… but love?

Love is not only part of your business, it’s literally and figuratively at the heart of it.

The truth is, love is sweet labor. When you choose to dedicate yourself to your business, that’s an act of love. When you serve your clients – oh! – there it is again, love in action. The same is true for every aspect of your business.

Love only for yourself, whether it’s a sole profit focus or your attitude toward your clients, team members and others, is a kind of narcissism.

Love only for others is ineffective, because you cannot truly love unless you have love for yourself too. You require too much of them. And you burn out.

So both are needed.

Love is a choice we make over and over again. The choice to persist, to move through challenges, to have more clients, to grow your team. Love.

Make no mistake. Labor is involved. But labors of love deliver us, they transform us. And they have impact.

In this time of great transition, your love has more impact than ever. In your business as elsewhere, it’s a labor of love.

Author's Bio: 

Ursula Jorch is a speaker, business coach and consultant who helps entrepreneurs grow a successful business that makes a difference in the world. A 21-year successful entrepreneur herself, Ursula helps you define the difference you want to make in the world and develop strategy and marketing so you have ever-expanding impact.

Find Ursula on her podcast, Work Alchemy: The Impact Interviews where she interviews impactful entrepreneurs and leaders like Seth Godin and Marianne Williamson, and at for free resources for you and your business.

This article was originally published at and has been syndicated with permission.