Most business owners have leaks somewhere in their business…like the leaks in a bucket when it has holes in it. Does your business have holes in it? If you’re being true to yourself, to your business, and to your clients then the answer is yes, you do have areas in your business with holes. Every business does.

So, if you have holes in your business and your business bucket is leaking, what are you doing about it?

Do you even see the leaks? Do you even know they’re there?

The worst thing that happens in your business when you have a leak is you don’t even know the leak is there. You can’t plug the hole because you don’t see it, and maybe you’re not even looking for the leak.

Take a look at where things are in your business, and find the things that aren’t working such as your finances aren’t where you want them, you don’t have as many clients as you would like in your programs, or your list isn’t growing on a daily basis. Examine whatever isn’t working in your business, and find your leaks.

Once you find your leaks, you have to plug them. Sometimes, this is a temporary plug, not that you want the leaks to open again, but sometimes, it’s important for you to do something immediately, as a stop-gap until you can find a permanent solution to the problem.

A business is a quickly moving and always changing entity, so prioritizing which leaks are the biggest and most critical is important. The most critical leaks are the ones costing your business the most money, the most clients, or the biggest cost to your reputation. These are the areas you want to address first.

For example, let’s take a look at the lead generation process. You can continually put new leads in your business bucket, but if they’re leaking out of the holes in your bucket then as fast as you’re putting them in they’re gone. When this happens, all of the work you’re doing on the front end of your business is for naught…and the front end of your business is where the hard work and biggest expense is.

Once you get somebody in the bucket, keeping them there isn’t always easy, but it’s easier and usually less expensive than getting them into your bucket initially.
So, really look at your business and find where the leaks are in your bucket. Then figure out what you’re going to do to stop them. When you do this, your business will flow much smoother, your clients will be more satisfied, and your profits will increase exponentially.

Author's Bio: 

Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.

She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.

Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.

As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.

Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.

As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.

Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.