Using Your Marketing Real Estate Wisely.

Small spaces can pack a real punch. One of the smallest areas you have to work with is your business card.

So, let's take a look at how to make the most of this little chunk of your marketing real estate.

Wise use of both sides of the business card makes sense. Many people are still stuck in the standard, one side of the card method. This works if you only want to provide your contact information or you don't have anything else to offer your prospects. It's the bare bones approach.

However, using the real estate on both sides of your card to pique curiosity and invoke action is important. It's especially important if you are an internet marketer.

It's one thing to include your website address and it's an entirely different (and more effective) technique to invite visitors to your site and offer them something in return (think free reports and bonuses).

It's also important to include contact information. All of your contact information. This includes your business mailing address (even if you are an internet marketer and do the majority of your transactions online).

Here's why: People may actually have the occasion to send you valuable information, thank you cards and even gifts.

Personally, I'm a firm believer in good old fashioned thank you cards. It's common courtesy to send them and since it's become the exception rather than the rule, it's even more important to me. In fact, Peter Bowerman has gone so far as calling me the "Thank You Card Queen." I'll take it, thank you. Perhaps that warrants another card?

Some business owners may not find this important. Maybe they aren't interested in receiving a ton of junk mail. Who knows? What I do know is not being able to contact people by various means of communication can actually turn potential customers and business colleagues off. At the same time, using your calling card or business card to your fullest advantage is just smart business.

Here's a quick checklist of questions to make the most of your cards.

Follow these simple guidelines and your business card will really begin to work for you.

  • Is your contact information including snail mail address, website, telephone number and email included?
  • Have you included an offer with a call to action?
  • Are you using both sides of your card?
  • Does your business card support your professional brand? (logo, colors & overall message)
  • Is the design unique and memorable?
  • Have you professionally printed your card on nice card stock? (no perforated edges, please).

With these simple guidelines, your card will really start working for you.

Author's Bio: 

Lisa Manyon POWERFULLY communicates your marketing message to increase results. Manyon’s work has been featured by the National Association of Women Writers, Absolute Write, Copywriting TNT, Lewiston Tribune and more. She has written promotional, advertising and marketing copy for internet gurus and a wide variety of brick and mortar businesses.

Manyon has spent well over 15 + years in the marketing trenches of advertising agencies, radio stations and non profit organizations.

Manyon continually invests in professional growth to offer the best service possible:

Manyon developed a series of marketing trainings for the Idaho Small Business Development Center to help businesses avoid costly start-up mistakes.

o She is the first professional copywriter in the state of Idaho to achieve Glazer - Kennedy Creating Copy that Sells certification
o Manyon served as Managing Director of Lorrie Morgan-Ferrero’s National Copywriting Mentorship Program and is a Copy Coach for the She Factor Copywriting Bootcamp
o She is the Copywriting Expert and for the Association of Web Entrepreneurs and a featured author in The Official AWE Guide 2009- Emerging Trends Every Online Entrepreneur Must Know.

As President and Founder of Write On ~ Creative Writing Services, LLC. Manyon has created a mobile business model that allows her to work and play anywhere she chooses.

She LOVES what she does and enjoys writing web copy, press releases, broadcast copy and more. She accepts a select number of ongoing copywriting and consulting clients and fits in special projects when time allows.

Manyon publishes an monthy ezine Manyon’s Musings and She offers a free Copywriting Action Plan with 7 Power-packed Insider Tricks of the Copywriting Trade to Dramatically Increase Sales of your Products & Services. Claim your subscription by visiting any of her websites or her blogs.