Is your SEO marketing dollars working or is it Black Magic?

With all of the time and money spent on search engine optimization for your website, you want to make sure it's going to work! Nothing like paying a company to do "qualified" SEO work for you to find out it's just not working! Argh! All that time you've waited to see results and all that money that you paid to get the results are gone.

The problem is though, is that some SEO companies do not keep up to date on the methods that work for proper SEO success and continue to use methods that do not work any more due to updates such as Google Panda and Google Penguin. Gone are the days of reciprocal linking and link exchanges. Now, since various updates, it's all about content in your website. Have your content thick and have it unique and you'll get noticed. It just keeps getting deeper and deeper and then possibly more confusing! Someone trying to do their own SEO work themselves said, "Just when you have Google figured out, they change everything! Google always seems to be smarter than me!" How true is that statement! I guess that's the key though. That is exactly why search engine optimization is "work" and a "service."

When researching SEO companies, make sure they know what they are doing and are up to date on current SEO methods. True that not every "old" SEO method still doesn't work. In fact here are two old "tried and still true" SEO methods to use in working on your website: press release distribution and article marketing.

Press release distribution will do a few MAJOR things for your website:

• build brand awareness for your unique niche

• gain public credibility...a crowd draws a crowd!

• get you the desired and targeted visitors that you want to visit and use your website

• gain the authority throughout search engine rankings

• it's free publicity!!

Article marketing will also be beneficial to your website by:

• providing solid article links to your website through live articles

• gain solid and valid back links

• gain targeted users to your site

• increasing your website content

So although SEO methods are changing and will continue to change, make sure you do your homework when it comes to hiring a SEO company. Make sure they are current in their approach and also current in their use of tried and true SEO methods.