Is Your Website Doing Its Job?

Is your website in alignment with the goals you have for your business? Before you launch a new landing page or website ... and even if it's been more than 3 years since your last website makeover ... ask yourself these four questions: 1. What is the purpose of your website? Is it currently serving that purpose? There are lots of reasons to have a website, in fact many business owners have different websites to serve these different purposes. So, why do you have a website? Once you know that answer, make sure your website serves that why. 2. Is your website easy to navigate? If your website has a single call to action — as a sales letter would — is that action clear? If your website has several sections for visitors to navigate, is it clear what those sections are and how to get there? 3. Does your website support your sales process? You do know your sales process, right? Does your website support it, helping visitors move down the path you have created for them? When someone buys or opts into your list, you need to have EVERY page laid out for them, so that it is simple, and easy to follow. 4. Are you tracking your web statistics? There are so many free ways to do this, you really have no excuse for not knowing how visitors are browsing around your site. So, how did you do? Taking a look at these four questions every once in awhile -- perhaps annually? -- is a great thing to do for your business and online presence.