Keeping your SEO Initiatives Fresh

Speak to any internet marketing expert and they will tell you that no search engine optimization project is a onetime affair. As a matter of fact, it is an ongoing exercise that needs to be nurtured just like your backyard. As a business who wishes to leverage the World Wide Web, it is important that you keep your content fresh and maintain a constant check for rotten leaves and weeds to get rid of.

One cannot simple implement an optimization plan and expect major results overnight. Your old strategies are bound to stop working for you and some point; making it all the more important for you to continually innovate and implement.

Here are some simple rules that you need to follow to make sure your SEO initiative doesn’t get stale –

1. Fix Broken Links – Broken links are like dead weeds that lie around in your garden not helping the ecosystem and sometimes even ruining it. Broken links often happen when the page or the website that it’s linked to, does not exist anymore. Not only is this harmful for your optimization but it also sets a bad example to your visitors who are very likely your potential customers. It is important that you constantly keep a check on all your links and back links spread across the internet to check if the links need to be fixed, redirected, or omitted. The more up to date your links the more in control your business will be perceived to be on the internet.

2. Continually Adding Fresh Content – Most search engines are simply in love with content that is fresh. This is one the primary reasons why one will notice that websites which update their content more frequently tend to get higher search rankings. If you can’t find reasons to update your website with new products and information consider integrating a blog on your website. You can update your blog with informative and interesting content such as industry news, updates, trends, how-to articles to improve functionality of your products and a range of other tit-bits of information. Get creative!

3. Research – If you are not already leveraging the information you get by tracking your analytics on Google Analytics, it is never too late to start. With a myriad of information waiting to be discovered, spending time on these tools is a great way to inputs on how to enhance your website. Analysing this information will help you make relevant modifications in your internet marketing and optimization strategy. The big as well as small changes that you implement will allow you to offer the members of your target audience with some positively altered experiences.

All it takes is a little motivation to get proactive and your hands on approach can take you places. If you are able to strike a balance between fresh content, well informed and planned white hat SEO strategies complete with live bank links, relevant keywords; there is nothing that can stop you from achieving long term online success.