Know how Google ranks page one and set up your SEO accordingly

There are many impatient website owners that feel that Search Engine Optimization can propel their website to the top of search engine results. What these website owners don't know this the way Google ranks page one is a very complicated process. Moreover, Google constantly changes the way it ranks websites and hence, if someone doesn't update their website accordingly, it doesn't take too much time to slip down the page rankings. But where there is a partner in the form of a professional SEO company in UK a constant ranking can be achieved.

Google PageRank is an algorithm that analyzes links. It is patented name that belongs to Google and it has been named after Larry Page, one of the Google founders. Every page on the web is assigned a number by Google where the highest possible number is 10. The higher this number the higher is the visibility of the page. It is using this number that Google ranks page one. And there are many websites that help you check the Google page rank of your website. For example, if you go to one of these websites and check the page rank of Google.com you will find that the rank is 9. After you have found out what the page rank of your website is you can have a SEO company in UK work on your website so that the number and subsequently the page rank of your website goes up.

Links are important deciders of Google page rank. Websites that Google ranks page one are those websites that have links to them from other websites. So, when Google assigns your website a number it looks at all those websites that link to your website. But this doesn’t mean that your website gets a better rank if there are hundreds of useless sites linking to your website. Hence, link farming doesn’t help your website in this aspect. One link from a well known website is worth more than those links from useless websites. This is where you need help from a professional SEO company in UK.

To understand how Google ranks page one you need to understand mathematics. Google uses mathematical calculations to calculate your page rank based on the inbound links from other websites. For example, if there is a website called A and it has inbound links from websites B, C and D, 0.25 of each link from B, C and D would be transferred to A. There are different types of calculations based on the permutations and combinations of links that Google uses to arrive at the page rank of a website. For businesses this is complex to understand but a professional SEO company in UK that earns its bread and butter through SEO, this is something they deal with every day.

It serves you well when you first know how Google ranks page one before you partner with a SEO company in UK. You will be able to fathom the experience and expertise of your prospective partners before choosing one of them.