Know How to Make the Perfect Post Card?

Do you use direct mail?rnDid you know that post cards are the up and coming way to reach clients?rnBecause of the inexpensiveness of mailing post cards and the way people respond to direct them, it is time to invest in them especially if you’re a local small business owner and professional.rnThis includes if you’re a lawyer, doctor, realtor, carpet cleaner, contractor, and more.rnPostcard UsesrnPostcards are best used as marketing to promote sales, store events, or special occasions at your small business. Keep your message short, your offer sweet, and use eye-catching images that make the card attractive.rnWhat to Keep in Mind when Building OnernThere are a million things that one can do with a Post Card to make it successful, but like building airplanes, some were never meant to fly. Therefore, these are the things you have to keep in mind. First…rnHone your Targetingrn– Target a neighborhood based on your ideal client – Make a yearlong campaign to this mailing listrn– Use Trigger Words to hit their heartstrings and make it personalrn*Note –Rent a direct mail list from sites like hoovers.com, avention.com and infousa.com if you haven’t been able to build your own or use the Post Office’s EDDM Program. rnSecond…rnUse one eye-catching graphic and a Nine-Word headline to grab attention and lead to your content rnThird…rnMake a Juicy Offer that they can’t refuse.rnSuch as… – Free E-Book that they would want to readrn– First Two Consultations Freern– Waived Feesrn– Discountsrn– Couponsrn*Note – Don’t forget to put the value saved in parenthesis to emphasize what they could be missing. ($99 value) Ensure you create scarcity by having an expiration date. – Example - For One Time Only – Sale Ends 06/01/2015 rnFourth…rnDeveloping the content is importantrn– Have enough relevant information so that it’s clear what the product or service is – Include information on how to respond. This is where you need to get creativern– For better response ask a question, and bury the answer toward the end of the other side so they are enthralled in wanting the read the entire postcard. *Note – The most effective direct-mail postcard mailers don’t attempt to sell prospects straight from the postcard. Rather, they compel your readers to take the next step in the purchasing process. Fifth…rnDesign the cardrn– Make the Post Card Bigger than normal to attract attentionrn– Watch your justification - Justifying the left margins helps readers find the beginning of your copy. But if it is centered or justified on both sides, it becomes harder to read. *Note – Get Creative. Do things to grab attention and never let go. For example, Flip-flop side A and B. Where A is reserved for your photo and headline, while side B contains the pitch along with the stamp and address. Do it to keep your prospects engaged. Sixth…rnTracking the cardrn– Link recipients to a landing page that is specific to the card. – Have a postcard specific promo code. – Or follow the red-lined link… Seventh...rnTrial Runrn– Run your card by your editor or a few people you know to ensure it gets the desired resultsrn– Follow the eyes, this is a good technique to see how the post card directs the eyes of someone who receives it. If they follow it through, great, if it has parts that cause the person to lose interest, you have a problem on your hands.