Knowing the Job Scope of Your Company Media Specialist

Position Overview

Reporting the VP Marketing, the Media Specialist is responsible for managing media strategy and relations. Additional responsibilities include: planning, writing, and distributing press releases; development of online/offline advertising campaigns; tracking, measuring, and reporting campaign results; and selecting media channels.

Responsibilities.

- Develop a comprehensive media relation’s strategy and media plan.
• Implement media plan with assistance of project managers/stakeholders.
• Manage budget for advertising, PR, and other media related process.
• Evaluate new media technologies such as blogs, RSS, video, webcasts etc.
• Organize marketing materials and logistics for industry tradeshows
• Be accountable for measuring and reporting on campaign results.
• Supervise, design, author and/or edit, all media documents.
• Perform market targeting to determine optimal media placements.
• Present all media documents to VP Marketing for final approval.
• Manage scheduling, posting, and tracking of advertisements.
• Compile bi-weekly status report of media placement results.
• Lead bi-weekly media meetings and provide insights into bi-weekly results.
• Select appropriate PR tools/services and build network of relevant journalists.
• Identify channels for online/offline media placements and advertisements.
• Maintain knowledge of media trends, developments and best practices.

Job Requirements
• University degree or college diploma in business or a related field
• Minimum of 5 years experience in a media relations capacity
• Experience purchasing and managing a variety of online/offline media campaigns with various cost structures such as cost per click, cost per ad, etc
• Knowledge of interactive and offline marketing concepts and practices
• Ability to develop strong relationships with relevant industry journalists
• Exception written and verbal communication skills
• Able to compile and analyze performance data to develop metrics that support decision-making for subsequent campaigns
• Solid business acumen, management, and problem-solving skills
• Entrepreneurial spirit and driven to succeed
• Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint)
• Effective time management, organization, and leadership skills