Learn About Effect of Keyword Prominence on Website Ranking Result

After picking up target keywords, it's now time to enter the core of the optimization process. This process is about populating the contents of the website with your best keyword discoveries in such a way that the search spider will consider your keyword-focused content as relevant and, just as importantly, not see your efforts as spam. You must keep in mind that if you make your content sound organic to the human visitor, it will not seem like spam to the search spider either. After you perform the optimization, open the web pages in a browser and read them as if you are a real visitor. Does the keyword presence seem far-fetched, annoying or funny in spots? If so, you website may get trouble with the search engine spiders. Keyword prominence is one of factors that help search engine evaluate the priority of each target keyword in your web page easier. Prominence is a measure of keyword importance that indicates how close a keyword is to the beginning of the analyzed page area (e.g. page title, header). If some word is used at the beginning of the title, headings, or close to the beginning of the visible text of the page, it is considered more important than other words. Prominence is calculated separately for each important page area. HTML markup lets you emphasize certain document areas against the others. The most important items are placed at the top, and their importance is gradually reduced towards the bottom. Keyword prominence works much the same way. Usually, the closer a keyword to the top of a page and to the beginning of a sentence, the higher its prominence is. However, search engines also check if the keyword is present in the middle and at the bottom of the page, and you should be aware of that. 100% prominence is given to a keyword or key phrase that appears at the beginning of the analyzed page area. The keyword/key phrase in the middle of the analyzed area will have a 50% prominence. Let's imagine my target key phrase is "web design price" and look at the following examples of possible titles I could give to my pages: 1. Minneapolis Internet Marketing : Web Design Price, MNrn2. Web Design Price, MN : Minneapolis Internet Marketing As you may see, the second title will definitely do better for "web design price" since the prominence of our key phrase is 100% (this word combination goes from the very beginning), while in the first example it's only around 60%. Therefore, keep in mind that keyword prominence is one of important factors that may effect to search ranking result. To insure that all elements of your pages are fully optimized for your target keywords, remember to evaluate the prominence of each keyword on your web page. Search Engines still be machines and need to be approached as such. This approach dictates the exact means and criteria for you to measure the optimality of your Website content before you disclose it to the spiders.