Learn the Different Types of Direct Mail

Have you ever noticed the different types of direct mail pieces that you receive at home and at work? When you are creating direct mail advertising pieces for your business, do not limit yourself to one type or size. You should consider crafting a plan with multiple types of direct mail.

There are a lot of options when it comes to direct mail. Each has its own “personality” and a purpose. Consult with your direct mail company to discover which type best suits your business and your campaign. Here are a few of the choices open to your company.

Flyers

Typically a flyer is a single sheet of paper with print on one or both sides. They can be made on a PC and reproduced with a printer or even a copy machine. This is one of the lowest cost options for direct mail. They are very casual and get right to the point.

Flyers have a low production cost and sometimes, they look like it. They don’t have the elegance of some other options. If budget is your primary concern, a professionally produced flyer is a solid option.

Postcards

Postcards are one of the least expensive direct mail items. They give a casual, friendly feeling. They are small and inexpensive to mail, especially if they are posted through bulk mail in larger quantities. A postcard is a perfect choice for a short, bold statement. They are a good choice for coupons or a “bring-in” offer. You can include bright colors, photos and other eye-catching graphics.

However, the real estate on a postcard is limited. There isn’t enough room for much text. You cannot include long lists of benefits or services. If you’re campaign is designed to communicate a lot of information, another size will be a better choice.

Letters

For larger amounts of text, a larger format of direct mail advertising is necessary. A letter may cost a bit more to send, but it can convey a lot more to the customer or potential customer. Letters also lend a certain formality and luxury to a campaign. The downside of a letter is that some potential customers can be put off by a lot of text.

Brochures

Brochures can bridge the gaps between a letter and a postcard. They can be just as photogenic as a postcard and still give your more space for your message. Bullet lists work particularly well on a brochure. They can also be made with a tear-off section for coupons or “bring-in” offers. Depending on the design, they can be casual, colorful, serious or stately.

Trifold brochures in full color with photo might fall at the top of your budget. If you have limited means, you may need to start with a lower cost option.

Considering how many choices are available, you might opt to consult with a professional direct mail company like Mudlick Mail, to decide which one is best for you.