Article

Link Value and Link Building SEO

Written by Alexis Hodnicki

Topic: Internet MarketingPublished October 2, 2011
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There are two objectives for link building search engine optimization. They are to increase traffic to the site and to boost the site’s placement in the search engines. A site’s position is going to boost with the number of backlinks which it has. Having said that, in such cases the quality of the links is much more significant than quantity. Getting lots of low quality backlinks is nowhere near as valuable as acquiring two top quality links. Search engines like Google and many others will provide a website a high rank if it contains a number of quality backlinks since they look at the site as important. There are some things to identify the value of a backlink and they're listed below. 1: Anchor text. This is the visible area of the link that someone recognizes when viewing the link. For instance if you look at a link for a car insurance website you may be forwarded to a place like progressive.com however the text which you notice in the link might be “auto insurance”. These kinds of links in which the anchor text is descriptive is a lot more useful compared to those with just a simple URL link. 2) Page authority. Backlinks from websites and web pages that Google considers to be significant have greater value than others from websites and web pages Google doesn't consider to be important. If your website has an incoming link from nasa.gov, that backlink would hold a lot more value than a backlink from billspetshop.com. 3) Number of other links. If your link is the only link on a web page it's going to have a lot more value than a link on a web page with a large number of other links. The simplest way to think about this is in numerical terms. If the page has a weight of 100 and your link is the only link on the page, then it will get 100% of the value. Nonetheless, if your link shares the page with 20 other links it's going to receive only 5% value. 4: Domain age. The age of the domain where the backlink is positioned provides some value on the link. This is because older and more established sites tend to be more trustworthy to Google and other search engines. 5: Relevancy. If you place your links on sites which feature a theme that's relevant to your own the backlink is going to be a lot more valuable than placing your link on a site that is not related in any way. Google weighs the value of all incoming links to a website, link building SEO is about building links that work well together in concert around a standard relevant theme. While these are some of the most critical factors to link building SEO there may be other smaller factors that you can take into account.

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About the Author

Alexis is a fiction writer, poet, lyricist, documentarian, and did I mention poet? I have written over 1,700 pieces of flash fiction, a genre that, as the novel and the symphony once did, is just waiting for its time to shine.