This article is a list of analytical tools and techniques for Competitive Intelligence. Before you start you must understand where you are going to start. And there a number of tools for this:rnIssue RedefinitionrnChronologies and TimelinesrnSortingrnRanking, Scoring, Prioritising
Interestingly, traffic analysis is an excellent tool to find out who is talking to who in your market and competitors. As you know, people tend to interact with certain people and organisations for a reason. You may not know what they are saying but you will be able to build a very interesting picture.rnIdea GenerationrnStructured BrainstormingrnVirtual BrainstormingrnNominal Group TechniquernStarburstingrnCross-Impact MatrixrnMorphological AnalysisrnQuadrant Crunching
Hypothesis generation and testingrnMultiple Hypotheses GeneratorrnQuadrant Hypothesis GenerationrnDiagnostic ReasoningrnAnalysis of Competing HypothesesrnArgument MappingrnDeception Detection
Challenge AnalysisrnPremortem AnalysisrnStructured Self-CritiquernWhat If? AnalysisrnHigh Impact/Low Probability AnalysisrnDevil's AdvocacyrnRed Team AnalysisrnDelphi Method
Competitive AnalysisrnBenchmarkingrnBCG Growth MatrixrnCompetitive PositioningrnCustomer Segmentation and needs AnalysisrnCustomer Value AnalysisrnGE Business ScreenrnPorter Five Forces (Industry Analysis)rnNine Forces (Industry Analysis)rnStrategic Group Analysis
What is Competitive Intelligence?rnCompetitive intelligence is the finding, sorting and critical analysis of information. To make sense of what's happening and why. Predict what's going to happen and give the options to help you control the outcome. Competitive intelligence offers certainty, competitive advantage, insight, growth & security.rnEnterprise AnalysisrnBlindspot AnalysisrnSecondly, Business Model AnalysisrnCompetitor AnalysisrnFunctional Capability and Resource AnalysisrnManagement ProfilingrnMcKinsey 7s AnalysisrnProduct Line AnalysisrnServo AnalysisrnShadowingrnSupply Chain AnalysisrnSWOT AnalysisrnValue Chain AnalysisrnWin / Loss Analysis
Environmental AnalysisrnThen there is environment analysis using tools and techniques like:rnCountry Risk AnalysisrnCorporate Reputation AnalysisrnCritical Success Factor AnalysisrnDriving Force AnalysisrnIssue AnalysisrnMacro-environmental (STEEP) AnalysisrnPolitical and Country Risk AnalysisrnScenario Analysis, including:rnAlternative Futures AnalysisrnMultiple Scenario Generation IndicatorsrnAs well as, Indicator Validators
Stakeholder AnalysisrnStrategic Relationship Analysis
Evolutionary AnalysisrnEvent and Time Line AnalysisrnExperience Curve AnalysisrnGrowth Vector AnalysisrnHistoriographical AnalysisrnIndications and Warning AnalysisrnPatent AnalysisrnProduct Life Cycle AnalysisrnS-Curve Analysis (Technology Life Cycle)rnTechnology ForecastingrnWar Gaming
Financial AnalysisrnCompetitor Cash Flow AnalysisrnFinancial Ratio and Statement Analysis (inc. Disaggregated Financial Ratio Analysis)rnInterpretation of Statistical AnalysisrnLinchpin AnalysisrnStrategic Funds ProgrammingrnSustainable Growth Rate Analysis
Cause and effect assessmentrnKey Assumptions CheckrnStructured AnalogiesrnRole-PlayingrnRed Hat AnalysisrnOutside-In Thinking
Conflict managementrnAdversarial CollaborationrnStructured Debate
Making a decisionrnDecision TreesrnComplexity ManagerrnDecision MatrixrnForce Field AnalysisrnPros-Cons-Faults-and-FixesrnAnd, of course, SWOT Analysis
List of analytical tools and techniques for Competitive IntelligencernThis article was calledList of analytical tools and techniques for Competitive Intelligence. Finally, information sources for this page includes the excellent book entitled Structured Analytical Techniques for Intelligence analysis by Richards J Heuer JR and also Randolph H Person. And, of course the definitive Business and Competitive Analysis by the excellent Babette Bensoussan and Craig S. Fleisher.rnArt by Mike Kenneally
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