Love as a business model

Valentine’s Day is fast approaching and we’re reminded (everywhere!) to tell the ones we love how much they mean to us. But how about injecting some love into your job, career or business?

When you combine a passion for what you do and with a little love for those you work with or those you serve, you create “loverage.”

I read about loverage in The One Minute Millionaire, whose authors say the enlightened path to wealth has three easy steps: “Do what you love; add enormous value; loverage it.” And when you walk that path millions will follow.

Human action is propelled by emotion. When you love what you’re doing, good ideas evolve into great value, people notice – and if they connect emotionally – they act, buy and rave. From there, success rushes in like valentines in a kindergarden class as your clients, customers or fans just can’t get enough of what you have to offer. Irresistibility is a good thing.

People buy from people they know, like and trust. I’d go a step further and say that we buy from companies (people) that we respect, love, and trust.

High-passion entrepreneur Gary Vaynerchuk defines the best marketing strategy ever this way: Care.

Love is the new way of doing business, as Kevin Roberts says, author of Lovemarks. “The idealism of love is the new realism of business. By building respect and inspiring love, business can move the world.”

When inspiring businesses connect with inspired consumers, the economic possibilities are endless. Just look at the world of Apple.

So here’s to powering up your passion, business and life by:
doing what you love + value to others + loverage = wild success.

That’s better than chocolate.