As a business owner, sometimes you have to make tough decisions and sometimes you don’t want to make those tough decisions, but are forced to.

The thing you have to remember is, it’s just business.

I know you’ve heard people say that and maybe it sounds a little cold or doesn’t feel right from a business perspective, or from a personal perspective, but the bottom line is sometimes in your business you have to make tough choices.

You might have to enforce an agreement with a client or a team member. Sometimes you disagree or things don’t go the way you want them to with a client or a team member - your fault, their fault – it doesn’t matter whose fault it is because the bottom line is sometimes things just don’t work out and you have to make difficult decisions.

It’s just as important to enforce the agreements you have in place with yourself as well. And for some people, that can be a little challenging.

If you decided you were going to sit down and write a new business book or a sales letter for the new program you’re going to launch, then you have to hold yourself accountable for that agreement with yourself the same way you hold your team or your clients accountable for their agreements with you.

The thing to remember is you’re running a business and even though everyone is in business for different reasons – time, money, freedom, lifestyle, to make a difference in the world – whatever it is – the bottom line is everyone is in business because they want to make money, because it provides them with a lifestyle, and it provides you the ability to go out and make a difference in the world.

Whatever those things are that are important to you, whatever the reasons you started your business in the first place, if it’s really important to you then you want to do business in a way that brings that money in and so it brings people to you as well. But, to do that, you have to make everyone in your business, including yourself, accountable for the agreements they make.

At some point in your business you’re going to have to enforce those agreements. When the time comes for you to do that, don’t feel bad and don’t feel guilty. You have to remember, it’s not personal, it’s just business – and it’s something that has to be done to maintain the integrity and the authenticity of you and your business.

Author's Bio: 

Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.

She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.

Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.

As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.

Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.

As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.

Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.