The competition between top recruitment agencies is immense. With only limited numbers of top talents being available in the market, it has become more and more essential to use different tactics such as social media to acquire unique and talented candidates.
More than 90% top recruiters across major corporations use social networking websites in their regular recruitment procedures.
The following are the great advantages of making social media a part of your recruitment advertising strategy -
Top Quality Candidates
Most candidates discovered on social media are usually
 Tech-savvy
 Transparent in describing their achievements in a detailed manner
 Up to date with crucial digital marketing tropes
These are some of the fundamental job skills required to land a job in the modern-day marketplace.
Improved Job Visibility
Nowadays, virtually every ideal applicant that can be considered for a particular position at any company has a social media account. Facebook itself has an active user total of more than 2 billion. Similarly, Twitter is famous for its ability to accommodate job-search discussions. Lastly and most importantly, a major percentage of millennial are active account holders of LinkedIn – the best job hunting platform/social media website in existence.
Reduced Cost of Hiring
Recruiting can be an extremely costly undertaking. Recruiting on social media is a cheaper and more easily executable practice. However, purchasing advertisement space on top social media websites can cost a significant amount of investment. But on the whole, the value that can be acquired from these social media-based hires makes this method seem tremendously inexpensive.
Easy Way to Screen the Candidates
It is now no more a secret that recruiters use social media on a regular basis in order to gain a detailed understanding of the applicants they have hired for their company. In the industry, social media platforms are seen as free spaces for accessing personal information of the candidates –recruiters analyze these personal spaces of candidates in order to see how they express their vexations, talk about prevalent social causes, share personal experiences, and so on.
Improved Recruiter Brand Awareness
Social media-based recruiting is not only efficient in discovering ideal candidates, but also in expanding the credibility of a company’s brand identity. By publicizing new and exciting positions on social media websites, companies have the power to strengthen their brand identity and create a certain degree of trust and responsibility among potential candidates.
Targeting Specific Candidate Groups
Social media-based recruitment comes with an unbelievable capacity to finely target set groups of professionals for the existing vacancies. LinkedIn for example, offers recruiters the chance to share their job postings in specific industry-based LinkedIn groups. For instance, recruiters for a graphic designing company can check the top professionals in this particular field.
Undoubtedly, social media has become essential. Recruiting from such a vast and diverse talent pool, picking out candidates who share common company values, interests and work ethics can be difficult. However, with the right hiring manager, Social media-based hiring procedures can highly accelerate the entire process and deliver amazing results.

Summary
Recruitment agencies are increasingly inclining towards social media to acquire the most appropriate candidates for different job profiles. Hiring through social media brings with it a number of benefits like easy screening methods, reduced cost of hiring, enhanced job visibility, ability to zero in on particular candidate groups, and much more.

Author's Bio: 

Reshali Balasubramaniam
Head of HR, HR Counselor and adviser at https://jobpal.lk and EFutureTech Systems. Submit your resume online and be contacted by prospective employers.